Arby's

The Quest for Viral

At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich as it sailed through the air and landed in a container of dipping sauce.

For both quick-service brands, these scenes, captured in video for TV and online audiences, successfully made fans laugh and created brand awareness, drove traffic, and inspired others to share.

Arby’s Selects Powerhouse Dynamics For Energy Savings, Food Safety

Powerhouse Dynamics, creator of the eMonitor energy, water, and asset management platform, announced that Arby’s Restaurant Group is installing eMonitor systems in all 860-plus corporate-owned stores across the country.

The rollout is scheduled to be completed by the end of 2013.

NRAEF Hands Out Restaurant Neighbor Awards

The National Restaurant Association Educational Foundation (NRAEF) honored its 2013 Restaurant Neighbor and Faces of Diversity American Dream award winners at an April 17 gala during the National Restaurant Association’s Public Affairs Conference in Washington, D.C.

The Foundation’s Restaurant Neighbor Award, founded in partnership with American Express, celebrates the outstanding charitable service performed by restaurant operators.

Arby’s Provides Tax Relief with Curly Fry Giveaway

Tax Day is right around the corner, and thanks to the recent payroll tax hike, millions of Americans are preparing themselves for the most stressful tax season ever. 

To help make April 15 a little less taxing, Arby’s Restaurant Group Inc. is offering its free signature curly fries and for the first time ever, potato cakes, as part of their third consecutive Tax Day Curly Fry Giveaway. Plus, for added relief, Arby’s is giving taxpayers the chance to win one of ten $500 tax relief payouts. 

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