Arby’s Partners with ASMI to Release Reel Big Fillet

The Alaska Seafood Marketing Institute (ASMI) partnered with Arby’s for the re-release of the chain’s fish sandwich, the Reel Big Fillet. This limited-time offer is part of the chain’s continued commitment to providing innovative, quality products while also using sustainable resources.

The Reel Big Fillet is a sampling of wild-caught Alaska Pollock, sourced from the state of Alaska’s North Pacific Sea. This sandwich is served hot and topped with a tartar sauce to enhance the natural flavors of the fish.

Arby’s Selects Its 2013 Distributor of the Year

ARCOP Inc., the national supply chain cooperative for Arby’s Restaurant Group Inc., honored Willow Run Foods Inc. with the 2013 Distributor of the Year Award.


The Distributor of the Year Award is an annual honor that identifies Arby’s highest-achieving distributor partner who has provided superior levels of service and support to the Arby’s system.


Just Desserts

Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities during lunch, dinner, and, increasingly, snacking periods.

Arby’s, Bareburger, Così Connect with PunchTab

PunchTab, the omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group Inc., Bareburger, and Così, have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows customers are 2.5 times more likely to buy when engaged on multiple channels.

Something’s Cooking at Arby’s

Too many cooks in the kitchen? Not at Arby’s, where a new product-development program means the more ideas, the tastier.

The product-idea program, dubbed “Hey Chef Neville!,” was developed as a way for restaurant teams and corporate employees to submit new menu ideas to Arby’s culinary team, helmed by corporate executive chef Neville Craw.

Meant to foster a creative and collaborative environment, the initiative encourages employees to play an active role in the company, says Len Van Popering, senior vice president of product development and innovation at Arby’s.

Final Piece of the Puzzle

The best drive thrus run like machines. Simple goals are met over and over: Orders go out quickly, the food is delivered fresh, and the right orders get to the right cars. But in the drive thru, pressure can run high and the smallest mistakes can prove catastrophic, backing up lines and spelling disaster for both customers and the restaurant’s bottom line.

The Quest for Viral

At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich as it sailed through the air and landed in a container of dipping sauce.

For both quick-service brands, these scenes, captured in video for TV and online audiences, successfully made fans laugh and created brand awareness, drove traffic, and inspired others to share.