Arby’s announced its signature sauces, Arby's Sauce and Horsey Sauce, are available by the bottle nationwide at Arby's restaurants for a limited time. To celebrate the launch of the bottled sauces, Arby’s advertising agency CP+B turned guests' “Saucepocalypse” stories into ‘50s-style horror movie posters.
Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities during lunch, dinner, and, increasingly, snacking periods.
PunchTab, the omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group Inc., Bareburger, and Così, have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows customers are 2.5 times more likely to buy when engaged on multiple channels.
When it comes to business, everyone wants to be in the middle of the action, which is why quick-serve brands like Shake Shack, Fatburger, and McDonald's establish their corporate headquarters in big cities like New York, Los Angeles, and Chicago, respectively.
Too many cooks in the kitchen? Not at Arby’s, where a new product-development program means the more ideas, the tastier.
The product-idea program, dubbed “Hey Chef Neville!,” was developed as a way for restaurant teams and corporate employees to submit new menu ideas to Arby’s culinary team, helmed by corporate executive chef Neville Craw.
Meant to foster a creative and collaborative environment, the initiative encourages employees to play an active role in the company, says Len Van Popering, senior vice president of product development and innovation at Arby’s.
Omni-channel loyalty and engagement platform PunchTab announced its partnership with Arby’s to engage customers and reward them for trying the brand’s new Smokehouse Brisket Sandwich.
The best drive thrus run like machines. Simple goals are met over and over: Orders go out quickly, the food is delivered fresh, and the right orders get to the right cars. But in the drive thru, pressure can run high and the smallest mistakes can prove catastrophic, backing up lines and spelling disaster for both customers and the restaurant’s bottom line.
At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich as it sailed through the air and landed in a container of dipping sauce.
For both quick-service brands, these scenes, captured in video for TV and online audiences, successfully made fans laugh and created brand awareness, drove traffic, and inspired others to share.
Powerhouse Dynamics, creator of the eMonitor energy, water, and asset management platform, announced that Arby’s Restaurant Group is installing eMonitor systems in all 860-plus corporate-owned stores across the country.
The rollout is scheduled to be completed by the end of 2013.