Breaking with its 15-year tradition of buying local-market broadcast advertising, Arby's is launching its first national television ad campaign to introduce the chain's newest line of sandwiches designed for adult tastes: Arby's Market Fresh.
Triarc Companies, Inc. announces the results of operations for its fiscal year and fourth quarter of 2000.
Nearly 160 volunteers from Triarc Restaurant Group recently exchanged their laptops for paintbrushes in an effort to beautify Walker Elementary School, transforming it from an institutional, beige building to a colorful, visual learning center.
Forget the drive-thru jokes . . . to the employees at a Syracuse Arby’s‚ it’s serious business. So much that their restaurant has been crowned the fastest Arby’s drive-thru in the U.S.
Triarc Companies, Inc. (NYSE:TRY) announced today that its restaurant franchising subsidiary, Arby's, Inc., intends to offer approximately $290 million of fixed rate insured notes through a special purpose financing vehicle.
A record number of Arby's franchisees had the future in mind when they met recently in Las Vegas for a three day pow-wow.
The Triarc Restaurant Group received the film and video industry's top accolade—a platinum, "Best of Show" 2000 Aurora Award under the category of issue awareness and instructional programs.
Two of the Arby's systems largest and most influential franchisees have announced plans that will bring the two companies together.
As Arby's menu continues to grow, so too does its roster of commercials targeted towards adult fast food diners.
Arby's launch of its "Adult Truths" marketing and positioning campaign in early March of this year already appears to be a success for the chain and its franchisor, Triarc Restaurant Group.