As Arby's menu continues to grow, so too does its roster of commercials targeted towards adult fast food diners.
Arby's launch of its "Adult Truths" marketing and positioning campaign in early March of this year already appears to be a success for the chain and its franchisor, Triarc Restaurant Group.
The Fourth Annual Arby's Charity Tour Championship for the Arby's Foundation Endowment Fund raised $300,000.
Amidst a barrage of spring breakers, officials met March 8-9 in Fort Lauderdale, Florida to map out future
Arby's is launching an innovative brand positioning campaign to establish itself as the leader in a rapidly emerging industry niche—adult fast food.
National quick-service restaurant chains are reaching out to help victims of Hurricane Katrina in Alabama, Louisiana, and Mississippi.