Omni-channel loyalty and engagement platform PunchTab announced its partnership with Arby’s to engage customers and reward them for trying the brand’s new Smokehouse Brisket Sandwich.
The best drive thrus run like machines. Simple goals are met over and over: Orders go out quickly, the food is delivered fresh, and the right orders get to the right cars. But in the drive thru, pressure can run high and the smallest mistakes can prove catastrophic, backing up lines and spelling disaster for both customers and the restaurant’s bottom line.
At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich as it sailed through the air and landed in a container of dipping sauce.
For both quick-service brands, these scenes, captured in video for TV and online audiences, successfully made fans laugh and created brand awareness, drove traffic, and inspired others to share.
Powerhouse Dynamics, creator of the eMonitor energy, water, and asset management platform, announced that Arby’s Restaurant Group is installing eMonitor systems in all 860-plus corporate-owned stores across the country.
The rollout is scheduled to be completed by the end of 2013.
There’s nothing cheesy about fromage.
Cheese is one of the most ancient man-made food products, dating back thousands of years. Today, it’s among the most popular ingredients in cuisine, with hundreds of varieties from dozens of countries around the world.
Arby’s Restaurant Group Inc. announces that its chief marketing officer, Russ Klein, has decided to depart from the company.
Arby’s Restaurant Group Inc. is proud to announce the appointment of John Bowie to senior VP of operations for the Northeast Region, beginning. He will report to George Condos, Arby’s chief operating officer.
The National Restaurant Association Educational Foundation (NRAEF) honored its 2013 Restaurant Neighbor and Faces of Diversity American Dream award winners at an April 17 gala during the National Restaurant Association’s Public Affairs Conference in Washington, D.C.
The Foundation’s Restaurant Neighbor Award, founded in partnership with American Express, celebrates the outstanding charitable service performed by restaurant operators.
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Arby’s announced a new twist to the classic Roast Beef sandwich. For a limited time only, Arby’s is partnering with the iconic King’s Hawaiian brand to introduce two new sandwiches to its menu: