Arby's

Be Your Own Boss

Daniel Kurniawan started as a cashier with Arby’s in 1991, and remains with the brand today. He opened three Arby’s units in his home country of Indonesia—located in Surabaya City and Bali Island—in early 2000. Kurniawan now operates Arby’s units in Maryland and attributes much of his success to his location inside Baltimore/Washington International Airport (bwi), which brought in $2.5 million in revenue last year.

Cause and Effect

Everyone in a company has a cause that’s close to his or her heart, but it’s the CEO’s job to select a charitable partner that connects with those who matter most—the customers—while balancing employees’ interests.

Selecting a cause that connects not only with consumers, but also with people within the company, is a critical element of the corporate giving strategy at Arby’s. This led the roast beef chain to develop a relationship with Share Our Strength’s “No Kid Hungry” program, which works to end childhood hunger in America, as part of its Arby’s Foundation.

Arby's Makes a Franchising Deal with Restaurant Veteran

Arby's Restaurant Group, franchisor of the iconic quick-service sandwich chain with more than 3,400 systemwide Arby's restaurants, announced the sale of 42 company-owned locations and development rights in Seattle and Portland, Oregon, to proven restaurateur, Tony Lutfi.

In addition to remodeling at least 17 restaurants purchased in the Seattle/Portland market, Lutfi committed to building five new Arby's locations over the next several years.

Meet Your Consumer

There is no average quick-service customer.

Or so says Kim Holman, director of marketing for Wixon Inc., a flavor researcher and manufacturer. She believes the U.S. has become such a melting pot of age, race, and other demographics spread out across disparate regions that fast-food operators have no way of singling out any one typical, everyday customer.

But this doesn’t mean quick serves can afford to ignore the makeup of the country, their markets, and their brand, Holman says.

A New Age for Women

This is not the 1950s. Women aren’t confined to the home, cooking, cleaning, and caring for the kids (unless they want to, of course), nor can they only find work as secretaries in a male-dominated corporate world. No, today, women have power: They can balance work and family life; they can excel in any profession; and, just like men, they can own their own businesses.

More Than 8,200 Restaurants Chip In to End Child Hunger

Last month, 8,292 restaurants of every type, their employees, and customers came together to help end childhood hunger in the U.S. by participating in Share Our Strength’s Dine Out For No Kid Hungry fundraising program. Together, their generosity raised more than $5 million, more than twice what was raised last year, for Share Our Strength’s No Kid Hungry campaign to ensure that every child in the U.S. gets the food they need, every day. 

Arby's Rolls Out Brand Re-launch and New Ad Campaign

Arby’s Restaurant Group Inc. is rolling out a brand re-launch and new advertising campaign, “Slicing Up the Truth About Freshness,” that celebrates Arby’s rich heritage in freshly slicing meat in their restaurants every day for nearly 50 years. Through the new campaign, Arby’s highlights this fact and differentiates themselves from other sandwich shops that cannot make the same claim.

Arby's Introduces New Turkey Roasters

Arby's will offer one free Turkey Roaster to customers on September 6, 2012, between 11 a.m. and 1 p.m.

In celebration of its new Turkey Roasters sandwiches, Arby's is hosting a nationwide tasting event for customers to sample one free Turkey Roaster sandwich of their choice when they visit a participating Arby's on Thursday, September 6, 2012, between 11:00 a.m. and 1:00 p.m., while supplies last.

Turkey Roasters are served hot and feature oven-roasted turkey that is thinly sliced each day in the restaurants.

There are three varieties to choose from:

Arby's Gives Fans a Chance to Rock

Arby's Snap and Rock sweepstakes makes it easy for fans to win prizes, including free food, Pepsi gear, and music downloads by simply ordering a Pepsi beverage at Arby's and snapping a picture of the cup.

The sweepstakes even has major superstars in on the action, as three winners will receive a grand prize VIP concert experience with Taio Cruz, The All-American Rejects, or Trace Adkins.

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