Arby's

Arby's Makes a Franchising Deal with Restaurant Veteran

Arby's Restaurant Group, franchisor of the iconic quick-service sandwich chain with more than 3,400 systemwide Arby's restaurants, announced the sale of 42 company-owned locations and development rights in Seattle and Portland, Oregon, to proven restaurateur, Tony Lutfi.

In addition to remodeling at least 17 restaurants purchased in the Seattle/Portland market, Lutfi committed to building five new Arby's locations over the next several years.

Meet Your Consumer

There is no average quick-service customer.

Or so says Kim Holman, director of marketing for Wixon Inc., a flavor researcher and manufacturer. She believes the U.S. has become such a melting pot of age, race, and other demographics spread out across disparate regions that fast-food operators have no way of singling out any one typical, everyday customer.

But this doesn’t mean quick serves can afford to ignore the makeup of the country, their markets, and their brand, Holman says.

A New Age for Women

This is not the 1950s. Women aren’t confined to the home, cooking, cleaning, and caring for the kids (unless they want to, of course), nor can they only find work as secretaries in a male-dominated corporate world. No, today, women have power: They can balance work and family life; they can excel in any profession; and, just like men, they can own their own businesses.

More Than 8,200 Restaurants Chip In to End Child Hunger

Last month, 8,292 restaurants of every type, their employees, and customers came together to help end childhood hunger in the U.S. by participating in Share Our Strength’s Dine Out For No Kid Hungry fundraising program. Together, their generosity raised more than $5 million, more than twice what was raised last year, for Share Our Strength’s No Kid Hungry campaign to ensure that every child in the U.S. gets the food they need, every day. 

Arby's Rolls Out Brand Re-launch and New Ad Campaign

Arby’s Restaurant Group Inc. is rolling out a brand re-launch and new advertising campaign, “Slicing Up the Truth About Freshness,” that celebrates Arby’s rich heritage in freshly slicing meat in their restaurants every day for nearly 50 years. Through the new campaign, Arby’s highlights this fact and differentiates themselves from other sandwich shops that cannot make the same claim.

Arby's Introduces New Turkey Roasters

Arby's will offer one free Turkey Roaster to customers on September 6, 2012, between 11 a.m. and 1 p.m.

In celebration of its new Turkey Roasters sandwiches, Arby's is hosting a nationwide tasting event for customers to sample one free Turkey Roaster sandwich of their choice when they visit a participating Arby's on Thursday, September 6, 2012, between 11:00 a.m. and 1:00 p.m., while supplies last.

Turkey Roasters are served hot and feature oven-roasted turkey that is thinly sliced each day in the restaurants.

There are three varieties to choose from:

Arby's Gives Fans a Chance to Rock

Arby's Snap and Rock sweepstakes makes it easy for fans to win prizes, including free food, Pepsi gear, and music downloads by simply ordering a Pepsi beverage at Arby's and snapping a picture of the cup.

The sweepstakes even has major superstars in on the action, as three winners will receive a grand prize VIP concert experience with Taio Cruz, The All-American Rejects, or Trace Adkins.

After the Sale: Arby's One Year Later

It wasn’t too long ago that things were looking grim for Arby’s, a 48-year-old quick serve known for its famous roast beef sandwiches. In 2010, sales from stores open for more than a year dropped 5.8 percent from the previous year, playing a hand in the $4.3 million loss seen by parent company Wendy’s/Arby’s Group Inc.

Arby's Foundation Names Newest Board of Trustees

The Arby’s Foundation, the charitable-giving arm for Arby’s Restaurant Group, Inc., is pleased to announce the appointment of a new board of trustees.

The board is comprised of leadership from Arby’s Restaurant Group, Inc. and its franchisees, suppliers, and community representatives with relevant skills and a passion for helping to end childhood hunger in America.

Arby’s Serves Up Signature Sandwich for 64¢ on July 23

Arby's has been serving up its classic roast beef sandwiches since 1964, and on Monday, July 23, the restaurant will offer its signature sandwich, The Classic Roast Beef, for just 64¢.

Arby's is celebrating its 48th anniversary by utilizing the Facebook Timeline in a fresh and innovative way. To claim the celebratory coupon, fans must travel back in time to 1964 on the Arby’s Facebook Timeline. In addition to finding the coupon, fans will also discover classic photos, commercials, and trivia associated with their founding year.

Pages