Arby's Issues Reubenville Challenge to Cities Across U.S.

March is all about the Reuben sandwich for Arby's Restaurant Group, and Arby's is celebrating with a challenge for Reuben-loving cities, plus a deal for fans nationwide.

Arby's is rewarding the first U.S. city that renames itself "Reubenville" for the month of March with free Reuben sandwiches.

Even if the challenge cannot be met, anyone can enjoy Reubens thanks to Arby's buy one, get one free deal on the Classic Reuben sandwich from March 15–17, 2013.

Arby’s Pays Homage to Ten-Gallon Hat on Hat Day

Arby’s Restaurant Group Inc. is celebrating National Hat Day this January 15 by paying homage to the iconic ten-gallon hat in the grandest way possible – introducing a White House petition to declare it the national hat of America. Arby’s fans can join in the celebration by signing the petition, as well as enjoying a coupon for 50 percent off the new Chocolate Molten Lava Cake on National Hat Day. 

Be Your Own Boss

Daniel Kurniawan started as a cashier with Arby’s in 1991, and remains with the brand today. He opened three Arby’s units in his home country of Indonesia—located in Surabaya City and Bali Island—in early 2000. Kurniawan now operates Arby’s units in Maryland and attributes much of his success to his location inside Baltimore/Washington International Airport (bwi), which brought in $2.5 million in revenue last year.

Cause and Effect

Everyone in a company has a cause that’s close to his or her heart, but it’s the CEO’s job to select a charitable partner that connects with those who matter most—the customers—while balancing employees’ interests.

Selecting a cause that connects not only with consumers, but also with people within the company, is a critical element of the corporate giving strategy at Arby’s. This led the roast beef chain to develop a relationship with Share Our Strength’s “No Kid Hungry” program, which works to end childhood hunger in America, as part of its Arby’s Foundation.

Arby's Makes a Franchising Deal with Restaurant Veteran

Arby's Restaurant Group, franchisor of the iconic quick-service sandwich chain with more than 3,400 systemwide Arby's restaurants, announced the sale of 42 company-owned locations and development rights in Seattle and Portland, Oregon, to proven restaurateur, Tony Lutfi.

In addition to remodeling at least 17 restaurants purchased in the Seattle/Portland market, Lutfi committed to building five new Arby's locations over the next several years.

Meet Your Consumer

There is no average quick-service customer.

Or so says Kim Holman, director of marketing for Wixon Inc., a flavor researcher and manufacturer. She believes the U.S. has become such a melting pot of age, race, and other demographics spread out across disparate regions that fast-food operators have no way of singling out any one typical, everyday customer.

But this doesn’t mean quick serves can afford to ignore the makeup of the country, their markets, and their brand, Holman says.

A New Age for Women

This is not the 1950s. Women aren’t confined to the home, cooking, cleaning, and caring for the kids (unless they want to, of course), nor can they only find work as secretaries in a male-dominated corporate world. No, today, women have power: They can balance work and family life; they can excel in any profession; and, just like men, they can own their own businesses.