Arby's

Don't Want Fries at Arby's? Try the Chopped Side Salad

Arby's Restaurant Group Inc. announced the addition of a Market Fresh Chopped Side Salad to the menu as an alternative to fries in its combo meals, at no additional cost. The Chopped Side Salad is available at company-owned locations and will roll out nationwide in July, with the addition of a Lite Italian Dressing.

Arby's Market Fresh Chopped Side Salad features a premium blend of fresh green leaf and shredded iceberg lettuce, cheddar cheese, chopped red onion, and ripe tomatoes, with dressings served on the side.

Arby’s Sale Had Warning Signs

Analysts say the brand has suffered over the last decade, but still estimate a purchase price of at least $335 million.

Just two years after getting hitched, Wendy’s and Arby’s may be breaking up. But few analysts are surprised.

Wendy’s/Arby’s Group Inc., the Atlanta-based company that owns the two quick-service restaurant brands, said last week that it is seeking “strategic alternatives” for Arby’s, including a possible sale of the struggling roast beef sandwich chain.

“The reality is that the Wendy’s brand, given its relative size and scope, is the key driver of shareholder return,” chairman Nelson Peltz said bluntly in a statement.

Is Wendy's Looking to Split with Arby's?

Wendy's/Arby's Group Inc., the third-largest quick-service restaurant company in the U.S., announced it is exploring strategic alternatives for Arby’s Restaurant Group Inc., including a sale of the brand. UBS Investment Bank is assisting in the process.

Arby’s is the second-largest quick-service sandwich chain in the U.S. with nearly 3,700 restaurants. Arby’s restaurants specialize in slow-roasted and freshly sliced roast beef sandwiches as well as Market Fresh deli-style sandwiches, toasted subs, and salads, all with the convenience of a drive thru.

Arby’s Hires New Chief Operating Officer

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Wendy's/Arby’s Group Inc. has hired Burger King veteran Diana Petrovich-Tao as chief operating officer for its Arby's chain.

“This appointment is a key component of our turnaround plan, as we work to grow sales and profits by enhancing the Arby’s customer experience through exceptional service in our restaurants,” says Arby’s President Hala Moddelmog.

Arby's Sides with New Advertising Agency

Arby’s Restaurant Group Inc., a subsidiary of Wendy’s/Arby’s Group Inc., selected BBDO New York as its national advertising agency of record.

The announcement comes following an extensive five-phase review by Arby’s executive team and franchise leaders that began in August and included four creative agencies across the country.

BBDO New York is one of the largest advertising agency networks in the world, with 287 offices in 79 countries. They’ve created campaigns for such leading brands as AT&T, Bank of America, FedEx, GE, Lowe’s, Snickers, Starbucks, and Pizza Hut.

2010 in Review

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC

2. The Food Truck Obsession

Arby’s Tips its (Red) Hat to Suppliers

Arby’s Restaurant Group, Inc.; ARCOP, Inc.; and Strategic Sourcing Group Co-op, LLC (SSG), honored nine suppliers with Red Hat Supplier Achievement Awards during the Arby’s Worldwide Franchise Convention, on Oct. 3-6 in Phoenix.

The Red Hat Supplier Achievement Awards recognize Arby’s suppliers who have provided superior levels of service and support to the Arby’s restaurant system.

These Spuds Aren’t Duds

Potato fries may have originated in Europe, but Americans have certainly embraced them as their own.

After all, nearly 8 billion servings of french fries were sold in U.S. restaurants during the 12 months that ended in June, according to statistics from NPD Group, a global market research firm. That represented 15.5 percent of all restaurant orders.

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