Arby's Plays a Game of Chicken

In years past, Americans have faced off in cola wars and burger battles, but few would have guessed that chicken salad could stir up a similar passion. Summer 2011 is poised to be the season of this sumptuous salad, and Arby’s is confident that its Market Fresh Grilled Chicken & Pecan Salad Sandwich and Wrap are the best in the business.

Arby's Marches Into Ft. Stewart


Arby’s Restaurant Group is opening its second Army & Air Force Exchange Service (AAFES or the Exchange)-operated Arby’s restaurant in the Exchange at Ft. Stewart, Georgia, on April 15.

Military personnel and their families stationed at or visiting Ft.Stewart will be able to enjoy Arby’s full menu including its classic Roast Beef sandwiches, Curly Fries, Jamocha Shakes,and Market Fresh deli-style sandwiches and salads, as well as new-found favorites, including the premium Angus Three Cheese & Bacon Sandwich, Value Menu starting at $1, and more. 

Arby's Offers Free FryDay for Tax Payers


The IRS has given Americans two extra days to complete their taxes, which means last-minute filers will be working furiously over the newly coined Tax Weekend.

To provide these tax procrastinators with a little break, and to reward those who have already completed their returns, Arby's Restaurant Group has declared Friday, April 15 as Free FryDay at locations nationwide.

Arby's—Good Mood Food


Arby's Restaurant Group announced the launch of a new integrated marketing and advertising campaign: Arby’s. It’s Good Mood Food.

The campaign launched February 27 and brings to life the brand’s positioning—“Exciting tastes you can feel good about … every day.” The campaign highlights Arby’s good, wholesome, tasty food that puts people in a good mood and is the latest step in Arby’s strategy to grow sales and profits. Arby’s produced a 2.9 percent increase in company-operated same-store sales in the fourth quarter of 2010.

Don't Want Fries at Arby's? Try the Chopped Side Salad

Arby's Restaurant Group Inc. announced the addition of a Market Fresh Chopped Side Salad to the menu as an alternative to fries in its combo meals, at no additional cost. The Chopped Side Salad is available at company-owned locations and will roll out nationwide in July, with the addition of a Lite Italian Dressing.

Arby's Market Fresh Chopped Side Salad features a premium blend of fresh green leaf and shredded iceberg lettuce, cheddar cheese, chopped red onion, and ripe tomatoes, with dressings served on the side.

Arby’s Sale Had Warning Signs

Analysts say the brand has suffered over the last decade, but still estimate a purchase price of at least $335 million.

Just two years after getting hitched, Wendy’s and Arby’s may be breaking up. But few analysts are surprised.

Wendy’s/Arby’s Group Inc., the Atlanta-based company that owns the two quick-service restaurant brands, said last week that it is seeking “strategic alternatives” for Arby’s, including a possible sale of the struggling roast beef sandwich chain.

“The reality is that the Wendy’s brand, given its relative size and scope, is the key driver of shareholder return,” chairman Nelson Peltz said bluntly in a statement.

Is Wendy's Looking to Split with Arby's?

Wendy's/Arby's Group Inc., the third-largest quick-service restaurant company in the U.S., announced it is exploring strategic alternatives for Arby’s Restaurant Group Inc., including a sale of the brand. UBS Investment Bank is assisting in the process.

Arby’s is the second-largest quick-service sandwich chain in the U.S. with nearly 3,700 restaurants. Arby’s restaurants specialize in slow-roasted and freshly sliced roast beef sandwiches as well as Market Fresh deli-style sandwiches, toasted subs, and salads, all with the convenience of a drive thru.

Arby’s Hires New Chief Operating Officer

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Wendy's/Arby’s Group Inc. has hired Burger King veteran Diana Petrovich-Tao as chief operating officer for its Arby's chain.

“This appointment is a key component of our turnaround plan, as we work to grow sales and profits by enhancing the Arby’s customer experience through exceptional service in our restaurants,” says Arby’s President Hala Moddelmog.

Arby's Sides with New Advertising Agency

Arby’s Restaurant Group Inc., a subsidiary of Wendy’s/Arby’s Group Inc., selected BBDO New York as its national advertising agency of record.

The announcement comes following an extensive five-phase review by Arby’s executive team and franchise leaders that began in August and included four creative agencies across the country.

BBDO New York is one of the largest advertising agency networks in the world, with 287 offices in 79 countries. They’ve created campaigns for such leading brands as AT&T, Bank of America, FedEx, GE, Lowe’s, Snickers, Starbucks, and Pizza Hut.