Arby's

Arby's Sides with New Advertising Agency

Arby’s Restaurant Group Inc., a subsidiary of Wendy’s/Arby’s Group Inc., selected BBDO New York as its national advertising agency of record.

The announcement comes following an extensive five-phase review by Arby’s executive team and franchise leaders that began in August and included four creative agencies across the country.

BBDO New York is one of the largest advertising agency networks in the world, with 287 offices in 79 countries. They’ve created campaigns for such leading brands as AT&T, Bank of America, FedEx, GE, Lowe’s, Snickers, Starbucks, and Pizza Hut.

2010 in Review

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC

2. The Food Truck Obsession

Arby’s Tips its (Red) Hat to Suppliers

Arby’s Restaurant Group, Inc.; ARCOP, Inc.; and Strategic Sourcing Group Co-op, LLC (SSG), honored nine suppliers with Red Hat Supplier Achievement Awards during the Arby’s Worldwide Franchise Convention, on Oct. 3-6 in Phoenix.

The Red Hat Supplier Achievement Awards recognize Arby’s suppliers who have provided superior levels of service and support to the Arby’s restaurant system.

These Spuds Aren’t Duds

Potato fries may have originated in Europe, but Americans have certainly embraced them as their own.

After all, nearly 8 billion servings of french fries were sold in U.S. restaurants during the 12 months that ended in June, according to statistics from NPD Group, a global market research firm. That represented 15.5 percent of all restaurant orders.

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