May 20, 2013

Arthur Treacher's Fish & Chips

Seafood Concept or Not, Brands Gear Up for Lenten Season

The Super Bowl hype may have fizzled weeks ago, but for seafood companies, their Super Bowl season is just beginning, thanks to the start of the Lenten season.

With many customers abstaining from meat consumption, Lent can be a true goldmine for seafood brands and other chains that...

The Art of the LTO

August 2012

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only...