Asian Box continues its commitment to quality with the addition of sustainable rice and seafood products from Northern California–based Rue & Forsman Ranch and Passmore Ranch. The fine-casual lifestyle brand has plans to continue expansion from six existing locations throughout California to 12 in 2017, making commitment to quality ingredients evermore paramount as they grow. […]

Asian Box Holdings Inc. announced that it secured an investment from the Horowitz Group, a leading single family office based in Southern California. The funding will accelerate Asian Box’s growth plans. Terms of the transaction were not disclosed. Founded in 2012, Asian Box has quickly grown to five fast-casual restaurants in Northern and Southern California. […]

Asian Box—the lifestyle brand from executive chef Grace Nguyen, culinary director Chad Newton, and fast-casual innovator and CEO, Frank Klein—opened this week in San Francisco.  Located at 170 O’Farrell St. within Macy’s Marketplace at Union Square, Asian Box offers a customizable and health-conscious menu. This is the third location for the expanding lifestyle brand, which […]

In the search for an alcoholic beverage program to boost its influence with Millennials, Asian street food brand Asian Box stumbled upon an option that goes beyond the typical beer and wine selections: hard cider. CEO Frank Klein says ciders are not only novel and differentiating, but also go well with the spicy food Asian […]

Asian Box business partners Frank Klein, Grace Nguyen, and Chad Newton announce plans to open a new location of their fast-casual restaurant in San Francisco later this summer, taking over the former Wolfgang Puck space in Macy’s Marketplace at Union Square. Asian Box debuted in the Silicon Valley in 2012 – first in Palo Alto […]

Great news for Asian Street Dust and HotBoxIt sauce lovers – Asian Box is now available in Mountain View, California. An innovative lifestyle brand that bridges the gap between fast-casual and neighborhood restaurant, Asian Box opened a second location at 142 Castro Street in late December 2012 with a limited menu and hours. Mountain View […]

Asian Box announced the opening of its second and third locations in Mountain View and Burlingame, California. Joining the Asian Box flagship in Palo Alto, California, Mountain View will open on Friday, December 7, 2012, and Burlingame will open on Saturday, March 2, 2013. Following the brand’s tradition for store openings, a portion of each […]

Asian Box announces plans for two additional locations in the Bay Area in California, debuting in Mountain View this fall and Burlingame in early 2013. The fast-casual restaurant opened in spring 2012, bringing an authentic and fresh approach to the Asian street stall experience to Palo Alto’s Town & Country Village. Under the direction of […]

Guests will soon know the answer to the question “What’s in Your Box?” when San Francisco’s FK Restaurants & Hospitality debuts its Asian Box concept in Palo Alto, California, on Friday at 5 p.m.   Inspired by Asian street food carts, Asian Box will showcase traditional cooking methods and recipes made with fresh and local […]

Guests will soon know the answer to the question “What’s in Your Box?” when San Francisco’s FK Restaurants & Hospitality debuts its innovative Asian Box concept in Palo Alto, California, in February 2012.  Inspired by Asian street food carts, Asian Box will showcase traditional cooking methods and recipes made with fresh and local ingredients. Under […]