Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching creative marketing campaigns to bring customers in the door.
Au Bon Pain
Au Bon Pain announced its fall seasonal menu items available at U.S. cafés. The new menu options, available through November 2, will include an assortment of pumpkin bakery items, beverages, pastries, seasonal soups, sandwiches incorporating the flavors of the season, and artisan breads. The fast-casual restaurant will is also introducing a new Select 2 value offer.
Au Bon Pain announced the availability of new summer menu items at its U.S. cafes. Available from June 23 until Aug. 24, 2014, the special menu will feature seasonal options for the warmer summer months, including a Lobster Salad Sandwich, Lemon Orzo Chicken Soup, and Toasted Coconut Latte, available hot or iced for $1.99.
New Petit Plates are also part of the summer menu. These are smaller sized portions, intended to eat as a snack, an add-on to a soup or sandwich, or as a small individual meal. Most Petit Plates contain fewer than 340 calories.
With more quick-serve players jumping into the morning daypart, breakfast traffic continues to surge. A new report from The NPD Group, a global information and advisory firm, shows a 3 percent gain in sales during the morning meal across the whole restaurant industry in 2013.
Au Bon Pain announced the availability of new seasonal spring menu items at its U.S. cafés. The new menu options, available from March 10 to May 4, will feature the CroisBun, a hybrid bakery item that blends together a croissant with a buttery bun. To introduce the CroisBun, Au Bon Pain is offering the special promotion of two CroisBuns for only $4 for a limited time.
Gone are the days of big-box fast-food joints, sterile plastic booths, and mystery kitchens. Limited-service brands are getting makeovers, and the results are sleeker, more attractive restaurants that are giving customers even more reason to trade down from full-service experiences.
Au Bon Pain, the international café bakery and a leader in the fast casual restaurant category, announced the opening of a new café in Washington, D.C. This new location, 801 17th St. NW (in Lafayette Tower at the corner of 17th and H streets, near the Farragut West Metro stop), is the 21st Au Bon Pain café to open in Washington, D.C., and the surrounding area. There are more than 310 Au Bon Pain locations in the U.S. and internationally.
Au Bon Pain, the international café bakery brand, announced the availability of new seasonal, holiday menu items at its U.S. cafés. These menu items will be available until January 12, 2014.
Menu-development professionals for fast-food chains have probably watched enviously as some of their fast-casual competitors have unveiled salads that are both too elaborate and too expensive to replicate at their concepts.
Trinity Building + Construction Management Corp., a Massachusetts-based general contracting and construction management firm, announces that it completed renovation construction of Au Bon Pain in Hynes Convention Center, located at 800 Boylston Street in Boston. The Trinity team completed the 2,600 square foot full interior renovation following seven weeks of construction.