Auntie Anne's

Lights, Camera, Franchise

Outside a new Memphis-area Wingstop, a small crowd of locals gathers for a ribbon-cutting ceremony and grand opening. The restaurant looks like most others in the Texas-based brand’s portfolio—a modest sign with a signature dark green sans serif type protrudes from a beige concrete exterior, aviation paraphernalia reminiscent of the ’30s and ’40s brings an air of nostalgia to the interior, and the menu boasts a selection of classic and boneless wings with 11 different sauce options.

Promise for the Future

Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students.

Fifty teens at the brand’s Leaders & Entrepreneurs Forum held in early November at Disney World embraced a hands-on, learning-rich experience, digging deep to understand concrete concepts such as labor laws, OSHA standards, and whether franchises can be purchased by store or territories.

Some Brands Appeal More to Vets

Image Credit: Franchise Business Review

Franchising is good business for America’s war veterans—one in seven franchises is owned by a veteran, according to data from the International Franchise Association. The quick-serve industry is home to a good portion of those former military personnel, and a recent survey by the Franchise Business Review sheds light on which brands do the most for veterans.

Auntie Anne’s Teams Up with Former NBA Star

Auntie Anne’s, one of the world’s largest hand-rolled soft pretzel franchises, recently announced retired NBA star Mark Blount as its newest franchise partner. Blount will team up with Auntie Anne’s to introduce its famous soft pretzels at both CityPlace and the Palm Beach Outlets, two premier shopping destinations in West Palm Beach, Florida. The locations are expected to open in October 2013 and February 2014, respectively.

 

A Twist on Mobile

As mobile campaigns go, Auntie Anne’s latest really hit the sweet spot. To promote its new Honey Whole Grain Pretzel, the snack chain created a contest that helped the brand draw more than 200,000 registrants—far exceeding its 100,000 goal.

Auntie Anne’s engaged customers through a virtual pretzel-twisting game and in-store taste tests on Sampling Saturdays, says Matt Simon, marketing director for the brand. The campaign also used mobile-optimized QR-code scanning to drive brand education.

Auntie Anne’s Fights Childhood Cancer With Alex’s Lemonade Stand

Auntie Anne’s commitment to community giving is part of the company’s founding heritage and is evident today through its support of numerous charitable efforts, including a new fundraising campaign for Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer.

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