Auntie Anne's

Famous celebrities invest in fast food industry through franchise partnerships.
February 2014

Celebrities of all kind have thrown their weight into the quick-serve industry as franchisees, and their brands are getting creative with how they leverage the partnership.

Auntie Anne’s invests in tomorrow’s talent.
February 2014

Auntie Anne’s invests in tomorrow’s talent by partnering with a youth development organization.

Any seasoned brand, operator, or human-resources expert will tell you that rewarding your employees can bring about a host of positive results, from improved employee morale to better customer service.

But pretzel chain Auntie Anne’s is taking employee incentives to a new level,...

Last year, you could find a dozen Auntie Anne’s pretzel stores in China. This year, you won’t find any.

After wading through one of the world’s biggest bureaucracies, all the while facing fierce competition and various cultural barriers, Wen-Szu Lin and his business...

Sampling its fresh-baked pretzels is nothing new for 24-year-old Auntie Anne’s, but the brand is giving its traditional marketing effort a little extra kick this time around.

Every Saturday through November 10, Auntie Anne’s is hosting system-wide Sampling Saturdays. Not only...

New York City has been a trendsetter in health regulations the last few years, from its ban on trans fats to its restrictions on sodium. But many in the foodservice industry are hoping that the sugary beverage ban scheduled to take effect in March remains a New York specialty only.

Auntie Anne's franchise partners, crewmembers, and corporate associates are rallying behind Alex’s Lemonade Stand Foundation in an effort to fight childhood cancer with nationwide efforts that launch this month.

The company will be asking guests to “join in the fight...

August 2012

Want to know which 15 brands are knocking on the QSR 50's door? Some are old favorites, others are new to the list, but they're all trying their hardest to climb their way into the Top 50 ranks.

51 McAlister’s Deli rank last year: 52...

Auntie Anne’s Pretzels, the world’s largest soft pretzel franchise, is partnering with The Coca-Cola Company, Millennial Media, and Sparkfly Inc to pilot a mobile advertising campaign that will offer consumers a mobile deal that can be measured and tracked seamlessly through the...

Pretzel franchisor Auntie Anne’s Inc. recently recognized Hobart as Outstanding Supplier of the Year for its demonstration of superior customer service and product quality. Hobart supplies the HL200 20-quart Legacy Mixer for all of Auntie Anne’s retail locations worldwide. ...

Move over, Main Street. Moe’s Southwest Grill and sister FOCUS Brands concepts—including Auntie Anne’s, Cinnabon, and Carvel Ice Cream—are taking the path less traveled with a strategic growth plan that involves building units in nontraditional venues like train stations...

Airmall USA, an airport concessions developer and operator of the Airmall at Pittsburgh International Airport, has opened the Boar's Head Cafe, a 2,600-plus square foot restaurant located on the Transit Level of the Landside Terminal.

Auntie Anne’s has expanded its non-traditional venue lineup to include military bases with the opening of a location at Fort Bliss in El Paso, Texas.

The new unit, which opened mid-April at Freedom Crossing at Fort Bliss, marks a significant milestone for the iconic soft pretzel...

FOCUS Brands announced today it has named Chad Scales as senior vice president of business development. In this newly created role, Chad’s primary responsibility will be to develop new lines of business, including product creation, manufacture, and sales for...

On Saturday, March 3, 2012, from 10 a.m. to 3 p.m., Auntie Anne’s Pretzels will host its largest sampling event of the year: Free Pretzel Day. 

With no strings attached, all Auntie Anne’s stores nationwide will offer one free...

Ladies and gentlemen, start your ovens! Auntie Anne's, the iconic brand known for its fresh, hand-rolled treats, is encouraging its fans to let their inner bakers shine this winter via the new...

Auntie Anne’s, the franchise known best for its fresh, convenient, hand-rolled treats, began testing new whole grain pretzel products Jan. 8, 2012, in select markets across the U.S. as part of a mission to better appeal to guests looking to consume...

January 2012

In October, upstart fast-casual burger concept Burger 21 launched its franchise program. Rather than pursuing partners to build the brand across the national landscape, Front Burner Brands, the Tampa-based parent company of Burger 21 and the popular Melting Pot restaurants, identified its first...

According to recent reports, consumers are planning on spending less this holiday season, making the search for affordable holiday gifts a top priority.

Auntie Anne’s, the world’s largest franchisor of hand-rolled soft pretzels, is testing a new holiday pretzel product at 32 store locations across the nation.

Auntie Anne’s Gingerbread Pretzel Stix are a sweet, warm treat, available now until Jan. 8, 2012.

A...

Rising commodity costs are threatening to destroy any kind of optimism operators held that they were climbing out of the nation’s economic woes.

The costs present a consistent challenge to Togo’s, for instance, as it plans on opening 50 units in 2012 and develop the franchised...

The world’s largest hand-rolled, soft pretzel company recently teamed up with the leading North American manufacturer of quality chocolate products to create a product now testing in 31 locations across the country.