Auntie Anne's

A Twist on Mobile

As mobile campaigns go, Auntie Anne’s latest really hit the sweet spot. To promote its new Honey Whole Grain Pretzel, the snack chain created a contest that helped the brand draw more than 200,000 registrants—far exceeding its 100,000 goal.

Auntie Anne’s engaged customers through a virtual pretzel-twisting game and in-store taste tests on Sampling Saturdays, says Matt Simon, marketing director for the brand. The campaign also used mobile-optimized QR-code scanning to drive brand education.

Auntie Anne’s Fights Childhood Cancer With Alex’s Lemonade Stand

Auntie Anne’s commitment to community giving is part of the company’s founding heritage and is evident today through its support of numerous charitable efforts, including a new fundraising campaign for Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer.

Summer’s New Twist

Pretzel bread takes off as customers look for premium choices.

Wendy's new pretzel bacon cheeseburger is a successful fast food menu option.
Wendy's earned nationwide buzz with its new Pretzel Bacon Cheeseburger. Wendy's

One of the most common questions in foodservice—White or wheat?—has grown to include a new option: pretzel. Quick-service restaurants across the country are capitalizing on a new pretzel-bread trend, taking one of the most popular summer snacks and working it into innovative new menu options.

Brands Band Together For Ongoing Hurricane Sandy Relief

It’s been nearly eight months since Hurricane Sandy wreaked havoc on the East Coast, but for many in the affected areas, recovery is still a long time coming.

That’s why nearly 2,000 restaurants across the nation are teaming up on Wednesday, June 19, for National Dine Out Day, an event that will raise money for the Hurricane Sandy New Jersey Relief Fund.

Funds collected during the event, which is being led by New Jersey First Lady Mary Pat Christie, will go toward rebuilding New Jersey communities destroyed by last fall’s storm.

Auntie Anne's Introduces New Summer Treat

If there wasn’t reason enough already, Auntie Anne's is giving America yet another reason to get excited for summer. Auntie Anne’s will introduce Mini Pretzel Dogs at its more than 1,000 U.S. store locations on June 10, 2013. The bite-sized snacks, which are miniature versions of the popular Original Pretzel Dog, are prepared with the same fresh-baked pretzel wrapped around an all-beef Nathan’s Famous hot dog product.

 

Auntie Anne's New Home: Amusement Parks

Just in time for summer road trips and family vacations, Auntie Anne's Pretzels added amusement parks to its nontraditional venue portfolio. This spring, the 25-year-old soft pretzel brand opened locations at three amusement parks, including Cedar Point in Sandusky, Ohio; Worlds of Fun in Kansas City, Missouri; and Kings Island in Mason, Ohio, after entering into an agreement with Cedar Fair Entertainment Company. Executives with Auntie Anne’s will continue to target amusement parks as an avenue for nontraditional growth in the coming months.

Scotsman Recognized as Auntie Anne's Supplier of the Year

Auntie Anne’s, the world’s largest hand-rolled soft pretzel chain, has chosen Scotsman Ice Systems as its 2012 Supplier of the Year, for its exemplary customer service and quality ice machines. Auntie Anne’s will present the award to Scotsman on June 3 during a celebration dinner.

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