Auntie Anne's

Moe’s, FOCUS Brands to Explore Nontraditional Venues

Customers line up at the new Moe's Southwest Grill unit at the Angola Travel Plaza in New York.

Move over, Main Street. Moe’s Southwest Grill and sister FOCUS Brands concepts—including Auntie Anne’s, Cinnabon, and Carvel Ice Cream—are taking the path less traveled with a strategic growth plan that involves building units in nontraditional venues like train stations, convenience stores, college campuses, and military bases.

The new locations will give FOCUS Brands concepts access to the masses in ways that traditional real estate settings can’t, says Paul Damico, president of Moe’s Southwest Grill.

Boar's Head Cafe Newest Arrival for Pittsburgh Airport

Airmall USA, an airport concessions developer and operator of the Airmall at Pittsburgh International Airport, has opened the Boar's Head Cafe, a 2,600-plus square foot restaurant located on the Transit Level of the Landside Terminal.

"Boar's Head Cafe is the perfect option for those looking to kick off their travels with a fresh, quick, and healthy bite on the go," says Jay Kruisselbrink, vice president of development for Airmall Pittsburgh. "It is located landside before security, making it accessible to both travelers and those saying goodbye to loved ones at the airport."

Auntie Anne’s Expands its Non-Traditional Venues

Auntie Anne’s has expanded its non-traditional venue lineup to include military bases with the opening of a location at Fort Bliss in El Paso, Texas.

The new unit, which opened mid-April at Freedom Crossing at Fort Bliss, marks a significant milestone for the iconic soft pretzel company whose growth plan includes considerable focus in the development of locations in supplementary non-traditional venues. 

The new location is independently owned and operated by franchise partner, Milap Maniar. 

Focus Brands Appoints SVP of Business Development

FOCUS Brands announced today it has named Chad Scales as senior vice president of business development. In this newly created role, Chad’s primary responsibility will be to develop new lines of business, including product creation, manufacture, and sales for Carvel Ice Cream, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, and Auntie Anne’s Pretzels.

Auntie Anne’s Ready for Free Pretzel Day on March 3

On Saturday, March 3, 2012, from 10 a.m. to 3 p.m., Auntie Anne’s Pretzels will host its largest sampling event of the year: Free Pretzel Day. 

With no strings attached, all Auntie Anne’s stores nationwide will offer one free Original or Cinnamon Sugar Pretzel per guest at its approximately 900 domestic locations. This year’s promotion is the fourth Free Pretzel Day in company history.

Auntie Anne’s Challenges Fans in First-Ever Recipe Contest

Ladies and gentlemen, start your ovens! Auntie Anne's, the iconic brand known for its fresh, hand-rolled treats, is encouraging its fans to let their inner bakers shine this winter via the new Baking Kit Recipe Challenge

Auntie Anne’s Now Testing Whole Grain Pretzels

Auntie Anne’s, the franchise known best for its fresh, convenient, hand-rolled treats, began testing new whole grain pretzel products Jan. 8, 2012, in select markets across the U.S. as part of a mission to better appeal to guests looking to consume more whole grains.

The Growth 40

In October, upstart fast-casual burger concept Burger 21 launched its franchise program. Rather than pursuing partners to build the brand across the national landscape, Front Burner Brands, the Tampa-based parent company of Burger 21 and the popular Melting Pot restaurants, identified its first growth market: Orlando.

“Mickey Mouse does wonders,” Burger 21 vice president of franchise development Dan Stone says. “Orlando may not be Times Square in Manhattan, but it’s the equivalent of that in the Southeast.”

Auntie Anne’s Offers At-Home Baking Kit

According to recent reports, consumers are planning on spending less this holiday season, making the search for affordable holiday gifts a top priority.

For frenzied consumers faced with the challenge of sticking with a leaner holiday budget, Auntie Anne’s At-Home Baking Kit provides the opportunity to purchase a unique and lower price point gift that gives recipients the option to make several popular recipes with Auntie Anne’s pretzel dough designed for at-home baking.

Gingerbread Pretzel Stix Land at Auntie Anne’s

Auntie Anne’s, the world’s largest franchisor of hand-rolled soft pretzels, is testing a new holiday pretzel product at 32 store locations across the nation.

Auntie Anne’s Gingerbread Pretzel Stix are a sweet, warm treat, available now until Jan. 8, 2012.

A specially formulated mix of gingerbread spices are blended with Auntie Anne’s Original Pretzel dough and topped with cinnamon sugar to create a fun and festive holiday pretzel.