When the YWCA of Greater Pittsburgh opened a Nathan’s Famous restaurant within its downtown facility last fall, it marked two milestones for the quick-serve chain. Not only was it the first Nathan’s Famous store to open in Pittsburgh, but it was also the company’s first franchising venture with a nonprofit organization.
On February 2, 2008, Auntie Anne’s hosted Free Pretzel Day at all of its U.S. outlets. For a six-hour window, consumers could enter any Auntie Anne’s location and receive a free pretzel. The promotion had some in the quick-service industry wondering what possible benefit could come from Auntie Anne’s giving away the brand’s signature item—one that many readily purchase—for free.
For those inquisitive souls, Auntie Anne’s was armed with answers.