Auntie Anne's

2011 Chef’s Survey

QSR asks the industry’s leaders to share insights on the segment’s hottest menu trends.

Each year QSR surveys the best and the brightest culinary professionals in the industry to find out what’s hot and what’s not when it comes to your menu. The exclusive annual Chef Survey, unveils innovative menu items that reflect the year’s newest and most exciting inspirations.

The Power of Free

On February 2, 2008, Auntie Anne’s hosted Free Pretzel Day at all of its U.S. outlets. For a six-hour window, consumers could enter any Auntie Anne’s location and receive a free pretzel. The promotion had some in the quick-service industry wondering what possible benefit could come from Auntie Anne’s giving away the brand’s signature item—one that many readily purchase—for free.

For those inquisitive souls, Auntie Anne’s was armed with answers.

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