By using a fuel-efficient car to promote menu items, Texas franchisee has seen 40 percent increase in sales.
South-of-the-border expansion continues for the snack quick-serve.
The annual U.S. pretzel industry is worth over $550 million.
First Canadian franchise to open on Canada's 141st birthday.
The moves into Honduras and Greece mark 52 store openings this year, bringing chain to 935 locations.
Auntie Anne’s President and CEO Sam Beiler purchased the company from founder Anne Beiler for an undisclosed amount. Deal to close by March 31, 2005.
Customers who purchase the Auntie Anne’s Card can dictate the value amount of the card and re-charge it in any dollar increment they chose.
Auntie Anne's first international licensees open the first of 17 planned Australian units.
Known as Smart Bites, the pretzels contain one net carb per bite, with a serving size of approximately 15 pieces.
Licensing agreement will introduce Auntie Anne’s pretzels to Taiwanese consumers.