A&W Canada

A&W Canada Tool Closes 'Loop' on Guest Feedback

Guest expectations for quality and service have never been higher in the quick-service industry, and any company that can match those expectations will earn repeat customers who have the potential to become strong promoters of the brand.

As part of its ongoing initiatives to maximize that guest experience, 790-plus-unit A&W Canada realized it needed a more sophisticated method of engaging with guests—whether they were dining in, getting a take-out order, or using the drive thru—and capturing their insights, requests, and comments about all aspects of their visit.