A&W

Score Big With A&W at Super Bowl XLV

A&W Restaurants announced that it will continue the Perfect Pair offer with Greg Jennings and its Papa Burger Single for Super Bowl XLV.

Through an ongoing partnership with Jennings, a Green Bay Packers wide receiver whose jersey number is 85, everyone in America will have the opportunity to receive and A&W Papa Burger single for 85 cents if Jennings scores a touchdown in the big game on Sunday, February 6.

Yum! to Sell Long John Silver’s, A&W

Yum! Brands Inc. announced its plans to place its Long John Silver’s and A&W All-American Food Restaurants for sale, and has begun a process to identify a buyer. The company is sharpening its long-term growth focus on building leading brands in every significant category in China, driving aggressive international expansion, and improving its U.S. brand positions by building new dayparts and sales layers at Taco Bell, Pizza Hut, and KFC.

Hunger for Change

It usually takes a trade show or the threat of legislation to bring quick-service competitors together, but occasionally the industry puts business aside and rallies around a single cause. In the wake of the devastating effects of Hurricane Katrina, brands flocked to the Gulf Coast to offer assistance. More than four years later, they again seem to have found a common charitable pursuit.

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