Baja Fresh

McAlister's unveiled a new store prototype with new design elements in 2012.
August 2012

These quick-service and fast-casual companies just missed the QSR 50.

Baja Fresh Mexican Grill, the quick-casual fresh Mexican...

Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, announced the grand opening of its newest Baja Fresh in Niles, IL.



Customers will notice a distinctly new interior incorporating the use of natural wood, stone, and warm colors, in addition to a more accommodating seating plan.

Additionally, the menu is designed to incorporate more customization.

Boardwalk Fresh Burgers & Fries has finalized three new master franchise deals with experienced developers for 100 new restaurants across Northern New Jersey, Alabama, Indiana, and Kentucky. The three new development agents will open a mix of franchised and sub-franchised restaurants in...

May 2011

On the evening of May 12, 2010, Bill Moreton and dozens of his Panera Bread colleagues celebrated the career of Ronald Shaich, the bakery-café’s cofounder, departing CEO, and ultimate visionary. For 25 years, Shaich guided Panera’s growth from a 19-unit chain into a fast-casual giant...

Baja Fresh Mexican Grill, a fast-casual fresh Mexican chain, announced the nationwide rollout of its industry pioneering Earth Fresh Initiative.

In December 2009, Baja Fresh began testing a number of environmentally friendly serving products including: recycled/recyclable paper...

Chick-fil-A, Chipotle, and Panera Bread rank among the best quick serves in the country in customer satisfaction, according to a study J.D. Power and Associates released on Tuesday.

The 2010 U.S. Restaurant Satisfaction Study evaluated consumer responses to an...

With the ability to boost sales volume and marketing in a big way, the new couponing website is catching on with the quick-service industry.
New 2,900-square-foot Baja Fresh is located across the street from the Georgia Aquarium and World of Coke and is owned and operated by Mayur Raval.
The Mexican grill now uses recycled napkins, paper bags, and burrito wraps, among other products, in eight of its restaurants.
Brand opens first international location, a 900-square-foot unit in Dubai.
New stores to open throughout Midtown area of Manhattan in 2010.
A new Baja Fresh location opened in the Las Vegas McCarren International Airport.
Cohabitation concept opening in Bozeman, Montana, in 2010.
Sets up Express unit in Nashville’s Vanderbilt Medical Center Courtyard Café.
Newest store is a block and a half from Times Square.
David Kim's Growth Concepts restaurant incubator acquires Canyons Burger Company of Atlanta.
With a purchase of a regular drink, one could receive a free burrito at Baja Fresh on July 22, 2009.
Baja Fresh begins the year with a grand opening and experienced franchisee.
Casdex agrees to digitize Baja Fresh's records.