A Baker's Tale

Sweet Success

Dessert could be a missed opportunity for limited-service restaurants.
Quick service restaurants find sales potential in dessert menu options.
A Baker's Tale, based in Chicago, offers a range of innovative and adventurous dessert items.

For many quick-service operators, rolling out a successful dessert platform is a matter of taking a big risk. Dessert isn’t always top of mind for customers who are in and out of a restaurant, while pressure is on for flavors to be innovative but also compliment the menu.

The risk involved may be why, according to a new Food Genius report, quick-service restaurants are the most underrepresented market in desserts.

Chicago Pastry Chef Tells Her Baker's Tale

Launching a new concept in an already crowded segment often requires creativity and differentiation. For Christine LaSorda, owner of A Baker’s Tale, a new concept gave her the opportunity to turn a childhood vision into reality while delivering a unique consumer experience.

Opened March 18 in Chicago’s Wicker Park neighborhood, A Baker’s Tale offers high-end pastries and a limited lunch menu in a whimsical fast-casual setting.