Baskin-Robbins

Baskin-Robbins Reveals Guests’ Ice Cream Personality

Baskin-Robbins is keeping its celebration of National Ice Cream Month going by revealing what a person’s favorite ice cream flavor says about them, and by offering its fans the chance to win a year’s worth of Baskin-Robbins ice cream through its National Ice Cream Day Twitter sweepstakes.

Baskin-Robbins recently partnered with Dr. Alan Hirsch, a nationally recognized smell and taste expert and founder of the Smell & Taste Treatment and Research Foundation, to identify what some of the most popular ice cream flavors suggest about someone's personality. 

OREOs Inspire New Baskin-Robbins Summer Flavors

Marking the start of National Ice Cream Month, Baskin-Robbins is treating guests to a Waffle Cone offer and lineup of OREO-inspired menu items. Beginning July 1 and continuing through the end of August, Baskin-Robbins is offering guests a free freshly-baked waffle cone upgrade with the purchase of a double scoop of Baskin-Robbins ice cream. Baskin-Robbins is also introducing its July Flavor of the Month, OREO ‘N Chocolate, made with chocolate ice cream and OREO cookie pieces swirled with a crispy fudge crackle ribbon.

 

Baskin Robbins Providing Incentives to Franchisees

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced the introduction of unprecedented development incentives in 2013 for new franchisees and military veterans. These limited time only incentives, some of the steepest the brand has ever offered, are part of Baskin-Robbins’ growth plans to attract new franchisees and develop with current franchisees through remodels, relocation, and expansion.

 

Baskin-Robbins Celebrates Dads In A Cool Way

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering two ice cream cakes to honor dad this Father’s Day.

Available now at participating Baskin-Robbins’ locations nationwide, guests can show dad how much he’s appreciated by customizing an ice cream cake with his favorite ice cream and cake flavor combination, as well as adding a personalized message.

Cakes available for the holiday include:

Can Ice Cream Survive?

They seemed to pop up almost overnight. In strip malls and on street corners across the country, frozen-yogurt shops suddenly offered an exciting new option for America’s collective sweet tooth, teasing at healthfulness and innovating with self service and customization. Once concentrated mostly in warm coastal cities or urban centers, fro-yo concepts spread to countless towns, suburbs, and neighborhoods across the country, with names like Pinkberry, Red Mango, and Menchie’s.

Baskin-Robbins Announces New Flavor Winner

Thousands of ice cream enthusiasts throughout the country competed to be named the winner of Baskin-Robbins’ third annual Create Baskin’s Next Favorite Flavor Contest. After tallying the online votes, Baskin-Robbins today announced that Liz DeCecco of Eastchester, New York, has won the online contest with her creative and fun ice cream entry, OREO Cookie Dough Obsession.

 

The New Face of R&D

There’s no way around the truth that social media is now a critical tool for limited-service restaurant brands.

It plays an influential role in marketing and building brand identity, and allows concepts to reach out to and interact with fans and followers to build deeper relationships.

But using social media is about more than just advertising products and promotions on Facebook and Twitter.

Today, many brands in the industry are taking it a step further, using social media and crowdsourcing to help create new products and flavors.

Baskin-Robbins Sherbet Shows Up on Freezer Aisles

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced the launch of a new line of shelf-stable, sherbet-flavored freezer bars, which are rolling out at major national retailers this spring.

Baskin-Robbins’ Sherbet Flavored Freezer Bars are the first freezer bar treat from Baskin-Robbins that guests can purchase at participating supermarkets and drug stores nationwide.

The company has partnered with Jel Sert, a leader in freezer bars, on the rollout of this new product as part of a licensing agreement.

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