They seemed to pop up almost overnight. In strip malls and on street corners across the country, frozen-yogurt shops suddenly offered an exciting new option for America’s collective sweet tooth, teasing at healthfulness and innovating with self service and customization. Once concentrated mostly in warm coastal cities or urban centers, fro-yo concepts spread to countless towns, suburbs, and neighborhoods across the country, with names like Pinkberry, Red Mango, and Menchie’s.
Thousands of ice cream enthusiasts throughout the country competed to be named the winner of Baskin-Robbins’ third annual Create Baskin’s Next Favorite Flavor Contest. After tallying the online votes, Baskin-Robbins today announced that Liz DeCecco of Eastchester, New York, has won the online contest with her creative and fun ice cream entry, OREO Cookie Dough Obsession.
There’s no way around the truth that social media is now a critical tool for limited-service restaurant brands.
It plays an influential role in marketing and building brand identity, and allows concepts to reach out to and interact with fans and followers to build deeper relationships.
But using social media is about more than just advertising products and promotions on Facebook and Twitter.
Today, many brands in the industry are taking it a step further, using social media and crowdsourcing to help create new products and flavors.
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced the launch of a new line of shelf-stable, sherbet-flavored freezer bars, which are rolling out at major national retailers this spring.
Baskin-Robbins’ Sherbet Flavored Freezer Bars are the first freezer bar treat from Baskin-Robbins that guests can purchase at participating supermarkets and drug stores nationwide.
The company has partnered with Jel Sert, a leader in freezer bars, on the rollout of this new product as part of a licensing agreement.
Dunkin’ Brands, home to two of the world’s most recognized brands, announced the opening of two Dunkin’ Donuts restaurants and one Baskin-Robbins shop at the newly renovated Dallas Love Field Airport.
A joint venture led by premier travel retailer Hudson Group will operate the new locations.
The first Dunkin’ Donuts opened on March 28 in the pre-security meet and greet level, and the second opened on April 16 in the post-security main entrance area.
The Baskin-Robbins shop also opened on April 16, next to Gate 8.
Baskin-Robbins is declaring its love for its loyal guests by announcing three upcoming “Guest Appreciation Days.” From April 23 through April 25, participating Baskin-Robbins locations nationwide will thank guests for their support and patronage by offering sweet deals on a number of signature menu items, including:
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is abuzz with excitement as it announced a special lineup of ice cream cakes to celebrate the spring season.
The new Ladybug Cake and Bumblebee Cake are festive additions to Baskin-Robbins’ lineup of whimsical and inventive ice cream cakes.
Spring has arrived at Baskin-Robbins as the world’s largest chain of ice cream specialty shops announces the newest addition to its innovative selection of ice cream cakes – the Chick Cake. Also available this spring is the Chick Individual Treat, which is the perfect single serving partner to accompany Baskin-Robbins’ new Chick Cake.
Baskin-Robbins announced Reese’s Buzzer Beater ice cream, a combination of peanut butter and chocolate-flavored ice cream with Reese’s Peanut Butter Cups, as its March Flavor of the Month.
March is an exciting time for college basketball fans, and Reese’s Buzzer Beater is the perfect flavor for ice cream lovers to welcome the return of their favorite, annual athletic tournament.
TD Bank announced that it has joined with the International Franchise Association (IFA) and a pilot group of franchises to help United States veterans become franchise owners.
Across TD Bank’s Maine-to-Florida footprint, franchises such as Dunkin’ Donuts, Domino’s Pizza, Baskin-Robbins, and Papa Murphy’s will be able to offer a streamlined loan application process, a packaging-fee waiver, and lower interest rates from TD Bank for U.S. military veterans.