Baskin-Robbins Offers Last-Minute Gift Ideas

Warm the hearts of friends, loved ones, or even the mailman with a cool gift from Baskin-Robbins by giving the gift of ice cream.

Holiday shoppers seeking last minute gift ideas can purchase a rechargeable gift card in any amount between $2 and $100 at participating Baskin-Robbins shops or online at

Baskin-Robbins Brings Back Bobsled Brownie

'Tis the season to enjoy ice cream whether it's by reliving a moment in history with Bobsled Brownie, a flavor that was inspired by the 2002 women's bobsled victory in Salt Lake City, or by giving the gift of ice cream and purchasing a Baskin-Robbins gift card for everyone on your holiday list.

Back by popular demand, Bobsled Brownie has come out of the Deep Freeze for a limited time and is available at Baskin-Robbins shops during the month of December.

Baskin-Robbins Announces Finalists in Flavor Contest

Baskin-Robbins has selected the top 10 finalists of its second National Online Flavor Creation Contest.

Baskin-Robbins is now calling on ice cream devotees across the country to vote for their favorite. The winning flavor will be the July 2012 Flavor of the Month.

From October 1 through October 31, Baskin-Robbins fans had an opportunity to be their very own "dessert chef" and create an ice cream flavor with the Baskin-Robbins virtual flavor creator.

Baskin Robbins Stirs Up New Hot Chocolate

This season hot chocolate has never been cooler.  Baskin-Robbins,announces its November flavor, Winter Chocolate Marshmallow, featuring rich hot chocolate flavored ice cream with a whipped cream ribbon and yummy marshmallow dough.  

"With Baskin-Robbins' new Winter Chocolate Marshmallow flavor, ice cream enthusiasts can enjoy the month of November with the coolness of summer and the warmth of winter combined in our newest flavor creation," says Stan Frankenthaler, Dunkin' Brands Executive Chef and Vice President of Innovation.

Flavor Creation Contest Returns to Baskin-Robbins

Wishing your flavor won the Baskin-Robbins flavor creation contest last year? Don't despair, Baskin-Robbins today announced its 2nd Annual Online Flavor Creation Contest,  providing guests with the opportunity to tap into their inner chef to create a winning new flavor.  

Baskin-Robbins Packs Punch with August Flavor

Baskin-Robbins' August Flavor of the Month, Picnic Punch is a cool, refreshing Watermelon and Green Apple flavored sherbet swirl. 

The red and green sherbet combination is reminiscent of a classic hard candy that has always been a summer thirst quencher. Now it takes the form of a classic sherbet dessert that is lower in calories than ice cream, but high in satisfaction and flavor.

Baskin-Robbins Hits the 4,000 Mark Overseas

Baskin-Robbins, the world's largest chain of ice cream specialty shops, announced the opening of its 4,000th international location, in Novena Square, Singapore.  The opening of its 4000th international shop underscores Baskin-Robbins' position as a global leader in the ice cream industry.  

The Novena Square location is also the brand's first shop in Singapore and the 48th country in which Baskin-Robbins now has a presence.

Fan-Created Flavor is Crunching at Baskin-Robbins

A sweet and crunchy winner has emerged from Baskin-Robbins' first annual "Create Baskin's Next Favorite Flavor" contest. After more than 40,000 entries and a nationwide vote, Toffee Pecan Crunch, the creation of Chicago's Diane Sroga, is now available nationwide as Baskin-Robbins' June Flavor of the Month.  

Baskin-Robbins Nabs New POS Systems Provider

ParTech (PAR) announced that it has been selected by Baskin-Robbins as the exclusive provider of POS systems to the company’s U.S.stand-alone franchise network.

PAR’s unified POS solutions will simplify Baskin-Robbins’ new product roll-outs, improve its ability to control and update menus, and enable digital marketing.

How to Spot a Good (& Bad) Brand Extension

What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.

It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.