A sweet and crunchy winner has emerged from Baskin-Robbins' first annual "Create Baskin's Next Favorite Flavor" contest. After more than 40,000 entries and a nationwide vote, Toffee Pecan Crunch, the creation of Chicago's Diane Sroga, is now available nationwide as Baskin-Robbins' June Flavor of the Month.
What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.
It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.
Baskin-Robbins, with more than 6,000 units in 33 countries, has released its newest flavor—Lucky Mint ice cream. The March Flavor of the Month is mint-flavored, milk-chocolate ice cream with colorful green candy flakes and chocolate coated sandwich cookies.
"With Lucky Mint, our goal was to create a flavor that celebrates the spirit of St. Patrick's Day and welcomes spring with a mix of vibrant flavors and colors," says Brian O'Mara, Baskin-Robbins vice president of marketing. "We feel like we discovered Mint Chocolate Chip's delicious twin!"
Remember the tagline, “You Deserve a Break Today”? If you’re like me, you probably look back fondly on those days when McDonald’s made it a mantra. The line signaled the spirit of the industry at the time—people really enjoyed going to fast food restaurants, and quick serves really provided a needed break from the stress and boredom of the everyday.
Dunkin' Donuts Bakeshop, which will provide the CIA's students with the basic fundamentals of baking and pastry arts, opens at newly expanded San Antonio campus.
Ken Chaisson named vice president of IT, retail technology deployment, and support services for Dunkin' Donuts and Baskin-Robbins.