Baskin-Robbins

Feeling Lucky? Baskin-Robbins’ New Flavor Is, Too

Baskin-Robbins, with more than 6,000 units in 33 countries, has released its newest flavor—Lucky Mint ice cream. The March Flavor of the Month is mint-flavored, milk-chocolate ice cream with colorful green candy flakes and chocolate coated sandwich cookies.

"With Lucky Mint, our goal was to create a flavor that celebrates the spirit of St. Patrick's Day and welcomes spring with a mix of vibrant flavors and colors," says Brian O'Mara, Baskin-Robbins vice president of marketing. "We feel like we discovered Mint Chocolate Chip's delicious twin!"

Give Your Customers a Break

Remember the tagline, “You Deserve a Break Today”? If you’re like me, you probably look back fondly on those days when McDonald’s made it a mantra. The line signaled the spirit of the industry at the time—people really enjoyed going to fast food restaurants, and quick serves really provided a needed break from the stress and boredom of the everyday.

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