industry headlines

Five Flavors Head to Baskin-Robbins 'Deep Freeze'

2010-07-17 Ice cream chain retires French Vanilla, Caramel Praline Cheesecake, Campfire S’mores, Apple Pie a La Mode, and Superfudge Truffle to kick off celebration of its 65th birthday.

Six New Baskin-Robbins Ready for Texas

2010-07-01 Four shops will open in 2010, while the remaining units will open next year. ...

Master-Bilt Makes Masterpieces for Baskin-Robbins

2010-06-17 Master-Bilt signed an agreement with Baskin-Robins to be the company's preferred ice cream cabinet supplier.

Baskin-Robbins Seeks Franchisees in Arizona

2010-06-11 Franchise opportunities are available with Baskin-Robbins in Phoenix and Tucson, Arizona. ...

Baskin Robbins New Animated Ads Bring Out the Best

2010-06-03 Baskin-Robbins launches a new animated advertising campaign that highlights Baskin-Robbins' numerous flavors and fun products. ...

Three Scoops of Baskin-Robbins at the Ol’ Ball Game

2010-06-02 Baskin-Robbins celebrates America's favorite pastime with its Baseball Nut ice cream Flavor of the Month for June. ...

Baskin-Robbins Looks to Draw Crowd in San Diego

2010-05-25 Franchise opportunities are available with Baskin-Robbins in San Diego, as the ice cream shop chain prepares to host a franchise seminar on June 7.

Baskin-Robbins Gets Hungry for Houston

2010-05-11 Baskin-Robbins is set to open four new stores in Houston, and company leaders will host a franchise development seminar on May 21 for those interested in owning a Baskin-Robbins location. ...

Can Baskin-Robbins Top 4 Million?

2010-04-14 31 Cent Scoop Night is back on April 28, and the company has big plans for outpacing last year's success.

New VP of Marketing Added at Baskin-Robbins

2010-03-19 Brian O'Mara spent 20 years with McDonald's, and will be responsible for the strategic development, planning, and execution of Baskin-Robbins' marketing initiatives in the U.S.