industry headlines

Baskin-Robbins Seeks Franchisees in Arizona

2010-06-11 Franchise opportunities are available with Baskin-Robbins in Phoenix and Tucson, Arizona. ...

Baskin Robbins New Animated Ads Bring Out the Best

2010-06-03 Baskin-Robbins launches a new animated advertising campaign that highlights Baskin-Robbins' numerous flavors and fun products. ...

Three Scoops of Baskin-Robbins at the Ol’ Ball Game

2010-06-02 Baskin-Robbins celebrates America's favorite pastime with its Baseball Nut ice cream Flavor of the Month for June. ...

Baskin-Robbins Looks to Draw Crowd in San Diego

2010-05-25 Franchise opportunities are available with Baskin-Robbins in San Diego, as the ice cream shop chain prepares to host a franchise seminar on June 7.

Baskin-Robbins Gets Hungry for Houston

2010-05-11 Baskin-Robbins is set to open four new stores in Houston, and company leaders will host a franchise development seminar on May 21 for those interested in owning a Baskin-Robbins location. ...

Can Baskin-Robbins Top 4 Million?

2010-04-14 31 Cent Scoop Night is back on April 28, and the company has big plans for outpacing last year's success.

New VP of Marketing Added at Baskin-Robbins

2010-03-19 Brian O'Mara spent 20 years with McDonald's, and will be responsible for the strategic development, planning, and execution of Baskin-Robbins' marketing initiatives in the U.S.

Baskin-Robbins Adding More Units in Miami

2010-01-11 Miami open for expansion for ice cream brand, which hopes to support approximately 30 stand-alone stores in Greater Miami area. ...

Baskin-Robbins Expands BRight Menu

2010-01-10 Three new BRight Choices offerings range from 80 to 140 calories per 2.5-ounce scoop.

Baskin-Robbins Sets Record to Kick-Start Promotion

2009-08-03 "Ice Cream and Cake Dance Video Contest" promotion ushered in by Largest Cheerleading Dance.