Ben & Jerry's is known as much for the passion of its fans as it is for its creative ice cream concoctions and progressive values. Social media has provided Ben & Jerry's a platform to personally engage with their passionate fans, giving ice cream lovers new ways to connect with the company. Instagram, while only two years old, has already proven to be a popular platform for lovers of Ben & Jerry's. The company has over 120,000 Instagram followers who now "like" its photos almost 5000 times per day, making for over 1 million photo "likes" in total.
Ben & Jerry's
From August 6–August 31, the Ben & Jerry’s Scoop Truck will tour Boston, stopping at local businesses, nonprofits, and community events.
While giving away scoops, cups, and cones is nothing new for the Vermont-based ice cream company, the stops that it will be making—and, more specifically, how those stops will be determined—are different.
“Traditionally, when companies sample their product. they stay at one spot, serve tiny little samples, and hope that consumers can find them,” says Ryan Midden, general manager of Ben & Jerry’s Boston.
From July 9 through July 20, the Ben & Jerry’s Scoop Truck will tour Portland, Oregon, stopping at local businesses, non-profits, and community events. While giving away scoops, cups, and cones is nothing new for the Vermont-based ice cream company, the stops that it will be making–and more specifically, how those stops will be determined–are different.
Guests can Tweet at the truck, @BenJerrysWest, for a chance to bring some Ben & Jerry’s product to their worthwhile events.
Scala, a global provider of digital signage and advertising management solutions, will put its software to use by powering the digital menu boards and a live Twitter ticker at Ben & Jerry's recently opened flagship store in Tokyo.
The digital signage will add a contemporary tech cafe feel to the brand's trademark 1960s-era design theme, helping Ben & Jerry's better engaged with today's connected customers while staying true to its comfortable, homegrown roots.
For music fans, the Bonnaroo Music & Arts Festival, to be held June 7–10 in rural Manchester, Tennessee, will have a little bit of everything.
Pining for some spacey jam sessions? Phish, Dispatch, and Umphrey’s McGee will have you covered. Maybe you’re looking for some ’90s nostalgia; try Radiohead, Red Hot Chili Peppers, or Ben Folds Five. It could be you just want some front-porch-friendly bluegrass; don’t miss the Avett Brothers, Trampled by Turtles, or the Punch Brothers.
Every year since 1979 Ben & Jerry’s fans have asked the same question: “Why? Why do you give away free ice cream on your anniversary?” Cofounders Ben Cohen and Jerry Greenfield created Free Cone Day as a thank you to the community that supported their business.
Being a flavor developer–internally known as a “Flavor Guru”–at Ben & Jerry’s isn’t just about proving that you can play with your food at the home base in Vermont. The team also must travel the world identifying the latest culinary trends, flavors, and ingredients. Tough job.
Teriyaki Experience, the international leader in Japanese quick-serve restaurants, is pleased to announce a partnership with Global Concessions Inc. of Atlanta that will see the development of a Teriyaki Experience location in the Hartsfield-Jackson Atlanta International Airport.
Ben & Jerry’s executives called for an end to economic inequities in the U.S. and promised to continue supporting Occupy protests around the world today at the National Press Club in Washington, D.C.
“In just two short months, Occupy Wall Street has been successful in unmasking America’s dirty little secret,” said Ben Cohen, referring to the financial extremes that have developed in the U.S. recenlty. Cohen founded the international ice cream company along with Jerry Greenfield in 1978.
“We need to create a system where everyone’s voice is heard,” he said.
Ben & Jerry’s Scoop Truck will tour San Francisco from June 20th through July 29th attending community events, non-profits, and even battling a few other local food trucks to help build awareness and raise support for a local food shelf. San Franciscoans can help direct where the truck will go simply by plugging into the tour via Twitter and Facebook.