All Rick and Elise Wetzel wanted was to have some pizza for lunch.
The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance higher-quality, convenient foods with a more upscale environment.
This success has come even as fast casuals offer higher price points than traditional quick serves. A recent Technomic report found that consumers are happily paying more at fast casuals in both the lunch and dinner dayparts.
Blaze Fast-Fire’d Pizza announced the opening of its newest location in Culver City, California, at the Culver Crossroads. To celebrate, the company is set to offer its custom built, fast-fire’d artisan pizzas free to Blaze Pizza’s Facebook fans on September 17, between 6 and 9 p.m.
Those who "like" the Blaze Pizza page on Facebook can print out a screen shot or present it on their mobile device to obtain their free pizza at the Culver City restaurant.
Blaze Fast-Fire’d Pizza announced it will open eight new restaurants in Southern California in the coming months.
Two restaurants are set to open in September in Culver City (Culver Crossroads Shopping Center) and La Canada (La Canada Flintridge Town Center), and six additional locations will be opening soon in Los Angeles (Farmers Market), Isla Vista (UC-Santa Barbara adjacent), Carlsbad (Carlsbad Premium Outlets), Mission Viejo (Shops at Mission Viejo), Cabazon (Desert Hills Premium Outlets), and Southgate (Azalea Shopping Center).
Blaze Fast-Fire’d Pizza, a fast-casual, build-your-own artisan pizza concept, announced that its franchisee, Blaze Midwest, based in Houghton Lake, Michigan, will soon open a location in the heart of downtown Royal Oak, Michigan.
Scheduled to open in mid-October, the Royal Oak location will have 80 interior seats and additional patio seating. The 3,900-square-foot Blaze Pizza restaurant will feature a “casually hip” design, along with an interactive assembly-line format and blazing-hot, open-hearth oven.
Blaze Fast-Fire’d Pizza, a leading fast-casual built-to-order artisan pizza brand, was featured July 31, on Good Morning America Live, in a segment highlighting the company’s pizzas and interactive service format.
GMA anchors Sam Champion, Lara Spencer, Josh Elliot, and actor/comedian Sherrod Small each created their own customized pie in a pizza face-off, before Blaze Pizza executive chef Brad Kent sampled each and declared one the custom pizza champion.
Blaze Fast-Fire’d Pizza announced that it has signed agreements with four separate franchise groups to develop a total of 31 Blaze Pizza restaurants in Houston, Texas, Baltimore Maryland, Washington D.C., Rapid City, South Dakota, and Ontario/Riverside, California. With the addition of these four area development agreements, Blaze Pizza now has 20 franchise groups under contract to develop a total of 172 restaurants in 14 states and Washington DC.
Blaze Fast-Fire’d Pizza announced the appointment of Jim Mizes as president and chief operating officer. In this role, Mizes will be responsible for leading the ongoing national expansion of Blaze Pizza.
Blaze Fast-Fire’d Pizza, a fast-casual, build-your-own pizza brand, announced that two elite-level multiunit franchise groups have signed agreements to develop eight stores in Detroit and Grand Rapids, Michigan; seven stores in Columbus, Ohio; six stores in Indianapolis; and 10 stores in the East Bay and South Bay regions of Northern California.
Blaze Fast-Fire’d Pizza announced that an affiliate of Levy Family Partners has signed an agreement to develop 15 franchise stores in Chicago and 10 franchise stores in Miami. Levy Family Partners was established by entrepreneur Larry Levy, founder and chairman of Levy Restaurants, as the holding company for his family’s investments in restaurants, hotels, real estate, and other ventures. The first Blaze Pizza restaurants are scheduled to open in Chicago and Miami before the end of the year, with additional locations scheduled to open in 2014.