Blaze Pizza

Buying into Booze

Fast-casual restaurants were once able to claim premium food, modern décor, and all-around upscale service as hallmarks of their category. But with more quick-service chains retooling in those areas to compete for post-recession consumers, fast casuals have been left to search for new ways to differentiate their brands.

For many, that search has turned up something typically better suited to fine- and casual-dining joints: booze.

New Blaze Pizza Franchisee to Open 20 L.A. Area Stores

Blaze Pizza, a fast-casual, build-your-own pizza brand, announced that LA Metro Blaze Pizza Holding Co LLC has signed an agreement to open 20 franchise stores in the greater Los Angeles area over the next five years. In addition, Blaze Pizza announced that three Los Angeles area restaurant leases have been signed in Torrance, La Canada, and Culver City, California, for new stores that will open this summer. Blaze Pizza now has seven franchise groups developing 56 stores in New York, Connecticut, New Jersey, Wisconsin, and California, with plans to grow to all major metro markets by 2014.

Blaze Pizza Hits Two New States, Signs 10-Store Deal

Blaze Fast-Fire’d Pizza, a leader in the fast-casual, build-your-own-pizza category, announced that Lessing’s Hospitality Group, one of New York’s leading restaurant and catering companies, has signed an agreement to develop 10 franchise stores in the New York Metro area, Long Island, Westchester, and Rockland counties, as well as in southern Connecticut.

This most recent agreement brings Blaze Pizza’s total number of franchise stores under development to 24 locations, with several planned to open this spring.

Blaze Pizza Strikes Up Development Deal in Wisconsin

Blaze Fast-Fire’d Pizza, a leader in the fast-casual build-your-own pizza category, announced that Walch Hospitality Group, led by John Walch, has signed an agreement to develop six franchise stores in Milwaukee and Madison, Wisconsin.

The new Wisconsin stores are part of a development plan to build a concentration of Blaze Pizza restaurants in the Midwest that will include the neighboring states of Illinois, Indiana, Ohio, and Michigan.

The first Wisconsin location is scheduled to open in Milwaukee this summer in a location that has not yet been announced.

Blaze Pizza Coming Soon to Torrance, California

Blaze Fast-Fire’d Pizza, a pioneer of the fast-casual build-your-own artisan pizza category, announces that the company will soon open a location in Rolling Hills Plaza at 2625 Pacific Coast Highway in Torrance, California. Scheduled to open in late May, the new 70-seat, 2,500 square foot Blaze Pizza location will feature a “casually hip” design along with its signature assembly line format and blazing-hot open-hearth oven.

Blaze Pizza Fires Up Expansion in SoCal

Blaze Pizza, a pioneer in the fast-casual artisan pizza category, announced that Sajha, LLC has signed an agreement to develop three franchise stores in Southern California.

Sajha, led by CEO Sandeep Bhakta, along with Kamal Patel, will open three Blaze Pizza locations in the Los Angeles area, the first of which is slated to launch in spring 2013.

Rod Lucio Joins Blaze Pizza as VP of Real Estate

Blaze Pizza, a pioneer in the fast-casual artisan pizza category, announced the appointment of Rod Lucio as vice president of real estate.

In this role, Lucio will spearhead the company’s real estate development and acquisition, bringing Blaze Pizza franchises to markets across the country, including Los Angeles, San Francisco, New York, Miami, Denver, and Boston.

Blaze Pizza Brings on Board New VP of Franchise Sales

Blaze Pizza, a pioneer in the fast-casual artisan pizza category, announces the appointment of Carolyne Canady as vice president of franchise sales. In this role, Canady is responsible for franchise recruitment and developing and implementing expansion plans, including bringing Blaze Pizza franchises to major markets such as Los Angeles, Boston, Miami, and San Francisco.