June 20, 2013

Blimpie

New York Mayor Michael Bloomberg has angered many with his health regulations.
The Bloomberg Precedent
January 2013

New York City Mayor Michael Bloomberg is transforming the state of food regulations—for better or worse.
Arby's offers a fried fish sandwich across the country during the Lent season.
A Time to Innovate

Lenten season offers quick serves opportunity to test new dishes with customers.
Land O'Frost Partners with Blimpie
Help Veterans, Help Your Brand

On August 5, President Obama proposed several tactics that would help military veterans returning to civilian life find jobs. The president also called on Congress to re-introduce the Help Veterans Own Franchises (HVOF) Act, which was originally introduced in 2009.

The new proposals, and...

Blimpie Launches Blueprint 47

Blimpie will celebrate its 47th anniversary with the launch of a new program called Blueprint 47. The program will offer 47 current franchisees and 47 military veterans a discount when franchising a Blimpie location.

The program, which began Jan. 15 and will only run through Jan...

Blimpie Deflates Calorie Counts, Debuts Lighter Stuff
The Lighter Stuff menu at sandwich chain contains six new sandwiches under 400 calories.
Blimpie Revamps Store Design
Restyled design features a natural-looking décor and architectural elements, including warm lighting and iconic photography displayed on the walls.
Blimpie Heads to Kuwait
Sub shop aiming for 18 stores open in Kuwait by 2014; first set to open in 2010.
A New Twist on the Sub: Pretzel Bread
Blimpie is introducing new grilled subs and a new bread option, pretzel bread.
Just How Did Blimpie Get its Name?
Blimpie celebrates its 45 anniversary by telling the unique story behind the brand's name.
Blimpie Trumps Competition on Healthy Dining Finder
Healthy Dining experts certified seven of the restaurant's sandwiches as nutritionally sound--more than any other sub shop.
Kahala Hosts Month-Long Fundraiser
The five brands will give away a signature menu item from 5 to 8 p.m. and guests will be encouraged to make a donation to the Make-A-Wish Foundation.
Blimpie Debuts Focaccia Bread and Panini-Grilled Sandwiches
Blimpie restaurants will be offering three Italian-themed panini-grilled sandwiches on its new garlic herb focaccia bread.
Blimpie Celebrates 41st Anniversary
Submarine sandwich chain Blimpie is celebrating 42 years with a new logo and promotion.
Blimpie Introduces Whole-Wheat Bread
Beginning January 1, Blimpie will replace its wheat bread with a new whole-grain variety developed exclusively by General Mills for the sandwich chain.
Blimpie International CEO Resigns
Mark Samson, managing director of Getzler Henrich-Management & Financial Consultants, will act as the interim Blimpie’s head until a new CEO and president is named.
Jeff Gordon Featured In New Blimpie Ads
Blimpie International is following up its launch of Blimpie Guy spokes-sub with a sports-themed broadcast and integrated marketing campaign delivered by supplier partners Frito-Lay and Pepsi.
Blimpie To Reposition Itself
In April, Blimpie plans to introduce an updated logo, a new restaurant design, and a new line of grilled sandwiches.
Blimpie Announces Panini Promotion
The promotion will stress Blimpie's panini grilling as a compelling point of difference between it and sandwich category competitors.
Blimpie Announces First Winners of New College Scholarship Program
New program provides scholarships for family members of Blimpie employees across the country
Blimpie Talks About Reinvigorating the Brand
The plan calls for a consumer-focused approach by franchisees, area representatives, and corporate employees to maintain the highest standards of quality and hospitality.
Blimpie To Launch Express Units in Wal-Mart
Blimpie International, Inc., has announced it has entered into an agreement with Wal-Mart Stores, Inc., to own and operate BLIMPIE Xpress restaurants in Wal-Mart retail locations across the country.
Blimpie Trainers Hit the Road
Hospitality Ambassadors travel to every Blimpie market in the U.S. to train front-line crew.