Bojangles'

Bojangles' Steals the Spotlight with Country Music Star

Southern chicken chain Bojangles’ may be one of the more than 20 million fans that tune into “American Idol” each season, but it’s got its eye on one contestant in particular: season 10 winner Scott McCreery.

In the brand’s latest marketing campaign, Bojangles’ recruited the 19-year-old Garner, North Carolina, native to draw in fans from across its 10-state, Southeastern market base.

The campaign, which features radio spots, two 30-second commercials, and in-store merchandising, plays up the brand’s southern food and roots.

Bojangles' Strengthens Franchisee Support

Bojangles’ promoted Bob Burgoyne to franchise business consultant, where he will oversee the work done for the company with its franchise groups in Tennessee, North Alabama, and North Georgia.

Burgoyne will be the ongoing liaison between Bojangles’ and its franchisees by providing counsel and advice to licensees in all aspects of their restaurant operations. 

He will also assist in the successful development of the franchisee’s business at the individual restaurant level.

Bojangles' Locks Down $200M in Refinancing

Bojangles’ Restaurants announced a refinancing of its $200 million senior debt facility, significantly lowering its borrowing costs. 

Bank of America Merrill Lynch served as lead arranger with Wells Fargo, Fifth Third Bank, and Regions Bank as joint lead arrangers. 

KeyBank, Cadence Bank, and Royal Bank of Canada also participated in the facility. 

Bojangles’ Seasons Mealtimes in Robbinsville, NC

BoCo, LLC is satisfying Robbinsville, North Carolina, residents' craving for Bojangles’ world-famous chicken, made-from-scratch buttermilk biscuits, and Legendary Iced Tea with the opening of its restaurant on Tuesday, October 16, 2012.

Bojangles’ attracts customers with its proprietary, made-from-scratch fare, offering a flavor profile unlike anything on the market and breakfast served all day.

Bojangles' Boasts Top Five in Zagat’s Survey

Bojangles’, a Southern culinary staple known for its world-famous chicken, made-from-scratch buttermilk biscuits, and Legendary Iced Tea, recently ranked in the top five in the large chain restaurant category for food in Zagat’s 2012 Survey of Favorite Fast-Food chains. Zagat is the leading global restaurant review organization and its annual survey was based on more than 10,500 diners in categories such as taste, décor, and services. 

Bojangles' Boasts New, Rich Blend of Coffee

Bojangles’ has introduced a new coffee called “BoJo.” Specifically blended for Bojangles’ with a rich blend of coffees, BoJo is made from 100 percent Arabica beans. 

Bojangles’ new, freshly brewed coffee is a medium roast, premium blend that has a smooth taste for a great cup of coffee.

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

Drive Time

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.

Bojangles' Operator Opens Eighth Store in Tennessee

Bo South Tennessee continues to satisfy Chattanooga, Tennessee, residents' craving for Bojangles' "Famous Chicken 'n Biscuits" with the opening of its eighth location in the city on September 25.

The new Bojangles' features drive-thru and in-store dining beginning with breakfast and continuing through dinner late into the evening. Spanning more than 3,808 square feet, the location carries on the Bojangles' warm, family-friendly tradition in a spacious environment.

Business Journal Bestows Award upon Bojangles’ EVP

Honoring Bojangles’ status as one of the fastest growing restaurant companies nationally, the Charlotte Business Journal has awarded Eric Newman, executive vice president and general counsel for Bojangles’ Restaurants Inc., with its inaugural Corporate Counsel Award. 

The Charlotte Business Journal solicited nominations from readers, and a judging panel provided by the Association of Corporate Counsel’s Charlotte chapter and the CBJ editorial staff evaluated lawyers. 

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