Reading the Tea Leaves

For most American restaurants, tea had become something of an afterthought among nonalcoholic beverages.

Sure, tea is the world’s No. 2 beverage, second only to water. But as quick-service and fast-casual eateries focused on the expanding number of carbonated drinks and growing interest in coffee mixtures, tea was seen as a boring, necessary part of the menu.

Bojangles’ Celebrates Opening in St. Cloud, Florida

7Bo of Central Florida celebrated the grand opening of its new Bojangles’ location at 4100 13thSt. in St. Cloud with a $25 gift card giveaway on Thursday, Nov. 17, 2011. Bojangles’ presented the first 100 dine-in customers with the gift cards, beginning when doors opened at 5:30 a.m.

Bojangles’ Awards Scholarships in Co-Founder's Honor

Eight employees and two children of employees at company- and franchise-owned Bojangles’ have been named the recipients of $1,000 academic scholarships in honor of Bojangles’ co-founder Jack Fulk, who passed away earlier this year. 

The 10 recipients of the inaugural Jack Fulk Scholarships are:

Bojangles Markets the Big Bo Box

A breaking TV campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte, NC.  

The Big Bo Box, priced at $19.99 and up, holds various large meal combinations, all including chicken, biscuits, fixin’s, and iced tea. The goal is to expand restaurant visits beyond single servings and into meal replacement occasions such as tailgating, office meals, and home.     

Tailgate in Style With Bojangles’ Big BO Box

Born and bred on the border of the Carolinas, Bojangles’ knows the perfect tailgate items – chicken, biscuits, and iced tea. To ensure iced tea is convenient at a tailgate, Bojangles’ created the new Big BO Box to provide plenty of room for all the tailgate classics. With Bojangles’ new Big BO Box, fans can conveniently carry their tailgating essentials in one box rather than having a box for the food and carrying Bojangles’ Legendary Iced Tea with their other hand.

Bojangles' Sold, But Don't Expect Any Big Changes

Bojangles’ announced today that it has been acquired by a Boston-based global private equity firm, but one company executive says things will remain business as usual for the Southeast chicken-and-biscuits brand.

Eric Newman, executive vice president and general counsel for Bojangles’, says the acquisition by Advent International won’t slow the chain’s growth, which has accelerated over the last few years.

“We like them a lot and we think it’s going to add resources to what we do,” Newman says. “I think their strategies are going to match very well with what we’re doing.”

Bojangles’ Sets Up Scholarship in Honor of Co-Founder

At Bojangles’ recent franchise convention, the company announced that 2012 will be the inaugural year for the Jack Fulk Scholarship Foundation, created in memory of Bojangles’ co-founder Jack Fulk. The foundation has been set up to provide $10,000 in annual academic scholarships to Bojangles’ team members and their families.