Bojangles'

Bojangles' Raises $300K for Muscular Dystrophy

Bojangles’ raised more than $300,000, a record-breaking total, for the Muscular Dystrophy Association (MDA) during its 10th annual Shamrocks Against Dystrophy fundraiser, which will send 375 children to MDA Summer Camp this year.  

This year Bojangles’ celebrates a 13-year partnership with the Muscular Dystrophy Association and is proud to have raised almost $2 million to help win the fight against neuromuscular disease.

Bojangles’ Franchisee Keeps Up Alabama Growth

New Generation Foods LLC celebrated the opening of Russellville, Alabama’s new Bojangles’ at 13810 Highway 43 with a $25 gift card giveaway on March 8. Bojangles’ presented the first 100 people in line with the gift cards.

“The giveaway is a great way for us to welcome in our new neighbors, many of whom have expressed to us during the past year how excited they are to have us in town,” says Justin Haddock, owner of New Generation Foods LLC. “We’re equally as excited to be here and look forward to building long-lasting relationships in Russellville.”

You Need a Cult Following, Here's How

Tommy Haddock recently opened his 44th Bojangles’ unit, a standalone brick store in a budding retail district in Cary, North Carolina. Haddock’s stores thrive on passionate, young customers—especially high school students—who treat his stores like a social hub and often visit at lunch and after sports games.

Haddock shares his tips on how a company can reach out to young, new customers and turn them into passionate, loyal fans.

 

1. Reach Out to the Schools

The Art of Site Selection

Being in the right place at the right time is the key to success in any business. And as the nation finally begins to climb out of one of the worst recessions in U.S. history, a number of quick-service companies are advising their franchisees that, with soft real estate prices, lower construction costs, and increasing availability of capital loans from lending institutions, now is the right time to get growing again—as long as the sites are right.

Bojangles’ Franchisee Opens Another Charleston-Area Unit

Charleston, South Carolina–based K-BO Inc. is satisfying Mt. Pleasant, South Carolina, residents’ craving for Bojangles’ “Famous Chicken ‘n Biscuits” with the grand opening of its newest location at 1664 Highway 17. Situated at the intersection of Mathis Ferry Road and Highway 17, the restaurant caters to Bojangles’ fans at one of Mt. Pleasant’s most heavily trafficked areas. The new Bojangles’ features drive-thru and in-store dining, beginning with breakfast and continuing through dinner late into the evening.

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