Tommy Haddock recently opened his 44th Bojangles’ unit, a standalone brick store in a budding retail district in Cary, North Carolina. Haddock’s stores thrive on passionate, young customers—especially high school students—who treat his stores like a social hub and often visit at lunch and after sports games.
Haddock shares his tips on how a company can reach out to young, new customers and turn them into passionate, loyal fans.
1. Reach Out to the Schools