When George Michel took the chief executive reins at Boston Market in October 2010, he inherited a concept with a tumultuous 25-year history that included bankruptcy, a headline-grabbing purchase—and subsequent sale—by McDonald’s, uneven numbers, and fading consumer interest.
In no time, though, Michel instituted a number of changes to stabilize Boston Market, including one unusual initiative: making interaction with restaurant guests one of his top priorities. “Being close to the customer is critically important,” he says. “I get to learn what they value, what they appreciate.”
In the fast-evolving quick-serve world, most brands are routinely forced to decide whether to stick with the status quo or throw caution to the wind with new development. Boston Market recently chose the latter option when the fast-casual concept decided to step out of its chicken comfort zone and add ribs to the menuboard.
Boston Market, a fast-casual restaurant chain offering home style food year-round, broke company sales records over Thanksgiving. Total sales per restaurant from November 19 to November 23 were up 13 percent, catering sales increased by 27 percent and Heat & Serve (chilled, pick-up) offerings were up 10 percent compared to last year.
Boston Market announced the launch of its new “Holiday Hub” website, just in time for the busiest entertaining season of the year.
The website offers expert tips on hosting a stress-free celebration, recipes by chef Rick Rodgers, and event-planning advice to help take the guesswork out of placing orders for groups.
This year, Boston Market partnered with chef Rick Rodgers, a culinary instructor and cookbook author, to develop easy-to-prepare recipes incorporating signature rotisserie chicken and home-style sides from Boston Market.
Back by popular demand for a limited time, Boston Market reduced the price on its Half Chicken Meal to $7.99, plus tax. This deal includes a half rotisserie chicken, a choice of two home-style sides, and sweet, golden cornbread. “Our Half Chicken Meal Deal provides our guests’ wallets a reprieve from rising food prices and allows families to warm up with a hot, high-quality meal this winter,” says George Michel, CEO of Boston Market Corporation.
While national unemployment remains at a steady 9 percent, many companies are planning to repeat their annual hiring surge to support this year’s holiday season.
Quick-service restaurants will play a visible role in the effort.
According to Chicago-based staffing consultants Challenger, Gray & Christmas, about 625,000 seasonal workers are expected to be hired in 2011. Though seasonal hiring levels remain short of prerecession highs, the holiday hiring outlooks are more cheerful for 2011 than it has been since 2007.
Boston Market is rolling out changes to its Los Angeles-area restaurants designed to significantly enhance the guest experience.
Boston Market today announced “Dinner & A Movie,” a new special offer to help bring the family together this summer. In partnership with BLOCKBUSTER Express, owned and operated by NCR Corporation, Boston Market will offer a voucher for a one night $1 DVD rental with any meal purchased after 5 p.m.
Boston Market presented a check on Wednesday for $829,091.59 to Give Kids The World, a nonprofit resort in Central Florida designed to provide memorable, magical, cost-free experiences to children with life-threatening illnesses and their families. The donation comes from the sale of more than 825,000 coupon booklets at Boston Market restaurants in 2010.