Boston Market

Boston Market Helps to 'Give Kids the World'

Boston Market presented a check on Wednesday for $829,091.59 to Give Kids The World, a nonprofit resort in Central Florida designed to provide memorable, magical, cost-free experiences to children with life-threatening illnesses and their families. The donation comes from the sale of more than 825,000 coupon booklets at Boston Market restaurants in 2010.

400th Boston Market Rolls Out Updates

Boston Market announced that 400 of the company’s restaurants have completed their transformation as part of the company’s nationwide roll out of changes, which includes new menu items, the replacement of disposable plates and utensils with real plates and stainless ware, upgraded serving stations to include a Chef’s Hot Case, and carving stations designed to significantly enhance the Boston Market guest experience. Guests will also notice an exceptional level of hospitality from a more attentive staff.

The Season of Giving Spreads to Facebook

It’s the season of giving, and some brands are letting their customers take giving to the digital environment they spend so much time in—Facebook.

First Data announced that four quick-serve brands—Boston Market, Burger King, Culver’s, and Cold Stone Creamery—and six other retail brands have employed its eGift Social solution that lets customers send gift cards to their friends through the social media juggernaut.

Assault on Casual

From his Colorado office, Boston Market CEO Lane Cardwell is targeting some free agents—dining free agents, that is.

“There are some customers out there open to where they’ll be eating, and Boston Market is happy to capture that business,” Cardwell says.

Cardwell is referring specifically to the significant chunk of diners who are in limbo after the recession and were forced to trade down for price’s sake.

The Fast-Casual Six

With hundreds of great concepts and thousands of great operators, the fast-casual segment certainly holds its own in terms of both innovation and leadership. The last 10 years can arguably be called “the decade of fast casual” due to the growth and flourishing of the segment.

The May issue of QSR had a great article on the most innovative people in quick service, but this column will focus on the most influential leaders in fast casual.

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