Back by popular demand for a limited time, Boston Market reduced the price on its Half Chicken Meal to $7.99, plus tax. This deal includes a half rotisserie chicken, a choice of two home-style sides, and sweet, golden cornbread. “Our Half Chicken Meal Deal provides our guests’ wallets a reprieve from rising food prices and allows families to warm up with a hot, high-quality meal this winter,” says George Michel, CEO of Boston Market Corporation.
While national unemployment remains at a steady 9 percent, many companies are planning to repeat their annual hiring surge to support this year’s holiday season.
Quick-service restaurants will play a visible role in the effort.
According to Chicago-based staffing consultants Challenger, Gray & Christmas, about 625,000 seasonal workers are expected to be hired in 2011. Though seasonal hiring levels remain short of prerecession highs, the holiday hiring outlooks are more cheerful for 2011 than it has been since 2007.
Boston Market is rolling out changes to its Los Angeles-area restaurants designed to significantly enhance the guest experience.
Boston Market today announced “Dinner & A Movie,” a new special offer to help bring the family together this summer. In partnership with BLOCKBUSTER Express, owned and operated by NCR Corporation, Boston Market will offer a voucher for a one night $1 DVD rental with any meal purchased after 5 p.m.
Boston Market presented a check on Wednesday for $829,091.59 to Give Kids The World, a nonprofit resort in Central Florida designed to provide memorable, magical, cost-free experiences to children with life-threatening illnesses and their families. The donation comes from the sale of more than 825,000 coupon booklets at Boston Market restaurants in 2010.
The recession forced many quick-serve companies to make staff and cost cutbacks. New research shows that salary compensation for executives also took a hit in the economic downturn, drawing to the spotlight the subject of what kind of compensation executives should be awarded in the first place.
Boston Market announced that 400 of the company’s restaurants have completed their transformation as part of the company’s nationwide roll out of changes, which includes new menu items, the replacement of disposable plates and utensils with real plates and stainless ware, upgraded serving stations to include a Chef’s Hot Case, and carving stations designed to significantly enhance the Boston Market guest experience. Guests will also notice an exceptional level of hospitality from a more attentive staff.
It’s the season of giving, and some brands are letting their customers take giving to the digital environment they spend so much time in—Facebook.
First Data announced that four quick-serve brands—Boston Market, Burger King, Culver’s, and Cold Stone Creamery—and six other retail brands have employed its eGift Social solution that lets customers send gift cards to their friends through the social media juggernaut.