Every franchisee has the opportunity to bring specialized business savvy to its quick-service units, but it’s rare that a single operator affects the entire system.
Sales and growth are heating up at Bruster’s Real Ice Cream, even though the frozen-yogurt industry is showing signs of cooling off. The 200-unit, franchised premium frozen treat chain, which just celebrated its 25th anniversary, is enjoying its sixth straight quarter of same-store sales growth, with some markets up as much as 13.1 percent over last year. It is the chain’s best performance in 12 years.
Bruster's Real Ice Cream is partnering with the International Franchise Association's VetFran program to offer qualified veterans a 50 percent discount on the initial Bruster's franchise fee of $30,000.
"Bruster's appreciates the sacrifices made by members of the military, and we are a good fit for veterans. Almost 12 percent of Bruster’s franchisees were in the military," says Jim Sahene, CEO. "We hope this incentive to open a Bruster's helps veterans transition to a personally fulfilling civilian life."
Bruster’s Real Ice Cream, ranked No. 10 out of 100 limited-service restaurants nationwide by premier consulting firm WD Partners, has introduced the first of three new spring flavors.
Freshly made Chocolate Raspberry Cheesecake, with ribbons of raspberry sauce and creamy chocolate cheesecake ice cream, is the latest indulgence to join the restaurant’s collection of more than 140 signature recipes. This customer favorite is now available at all locations.
Veteran restaurant marketing executive Michael Branigan has joined artisan frozen treat chain Bruster's Real Ice Cream as vice president of marketing and product innovation.
Founded in 1989, Bruster's has more than 200 locations in 18 states, serving ice cream, waffle cones, shakes, cakes, and pies that are made fresh on site each day.