Bruster's Real Ice Cream is celebrating its 25th anniversary with a “25 Days of Selfies” contest. Fans can grab a spoonful, cup, or cone of their favorite Bruster’s frozen treat, snap a creative selfie, and text “BrustersSelfie” to 343434.
No Bruster’s nearby? That’s not a problem, because no purchase is required. Everyone who sends in a selfie—with or without ice cream in it—gets a Bruster’s discount coupon.