Buffalo’s Cafe

Cobranded Fatburger, Buffalo’s Café Unit Opens in Pakistan

Fatburger and Buffalo’s Café opened their first cobranded location in Islamabad, Pakistan. BIL Foods brought the two restaurants to Pakistan’s capital. This will be the second location to be opened by BIL Foods, a food and beverage distributor whose first Fatburger unit opened in Karachi, Pakistan, in January 2013.

Fatburger/Buffalo’s Capitalize on International Growth

Fatburger, a Hollywood–based burger concept, and Buffalo’s Café have signed a development deal with Eftech Lifestyle SDN BHD to bring ten co-branded Fatburger and Buffalo’s Express locations to Singapore.

Eftech Lifestyle SDN BHD is a food and beverage, real estate, oil and gas development conglomerate, which is presently involved in developing multiple units in Malaysia with both brands.

Fatburger, Buffalo's Express Opening Cobrand in New York

Fatburger in Murray Hill, the only Manhattan outpost of the West Coast burger chain, is bringing Buffalo’s Cafe’s quick-serve model, Buffalo’s Express, to New York City. The new Buffalo’s Express, known for its wing varieties, will join forces with Fatburger to be the first cobranded unit on the East Coast.

Two Become One

Fatburger adapts to sister brand Buffalo’s Café in new cobranded units.

Several quick-service concepts have cobranded with other companies in hopes of leveraging the other brand’s assets, like marketing and menu. But Fatburger is doing something a little different in cobranded locations with its full-service sister brand Buffalo’s Café: It’s adapting much of the latter’s concept, including, in one case, its table-service format.

The 150-unit Fatburger opened three cobranded units with Buffalo’s Café, including one with table service, a full bar, and a patio, and two with a quick-service Buffalo’s Express format.