Buffalo Wild Wings

The Midnight Mistake

Late-night menus are all the rage, but don’t underestimate your night-time diners. They’re looking for value, too.

When Greg Van Winkle walked into a McDonald’s in Manhattan, he just wanted to order two cheeseburgers off the $1 menu. But when he tried to, he couldn’t—it was past midnight.

“As soon as 12 o’clock hits, the $1 menu is no more until 4 o’clock breakfast starts,” says the manager at the store.

She says that during that four-hour period, any of the 14 entrée options that can be ordered as value meals are available.

That Manhattan store isn’t the only McDonald’s that limits its offerings for late-night customers.

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