Burger 21, a better-burger franchise founded by the owners of The Melting Pot Restaurants Inc., announced it is targeting the Greater Washington, D.C., area for future franchise development. Target cities include Bethesda, Silver Spring, College Park, and Rockville, Maryland; Alexandria, Arlington, Manassas, and Gainesville, Virginia; and downtown D.C.
Burger 21, a better-burger franchise founded by the owners of The Melting Pot Restaurants Inc., announced the signing of its first franchise agreement in Michigan. Set to open in Ann Arbor, this Michigan location expands the brand’s national footprint to 10 states.
Limited-service brands today are increasingly trying to figure out how to effectively market to their older customers while continuing to attract Gen Y/Millennial (born between 1980 and 1994) and Gen Z (born after 1994) customers.
Burger 21, a better-burger franchise founded by the owners of The Melting Pot Restaurants Inc., announced its first restaurant in the western U.S. will open in Scottsdale, Arizona, on Monday, July 21. To celebrate with the community, the first 100 guests to visit the restaurant on opening day will receive a free Burger 21 t-shirt, and all guests will have the opportunity to enter for a chance to win a free tailgate grill.
Tampa, Florida-based Burger 21 announced today it has signed a multi-unit franchise agreement to develop three additional restaurants in the Atlanta area. As part of this deal, the three restaurants are targeted to open in the Buckhead, Cumberland Mall, and North Druid Hills areas.
When it comes to developing a quick-service concept, Wingstop CEO Charlie Morrison understands that the economic model remains a large piece of the puzzle. In creating a strong franchise deal that fosters company growth, however, Morrison and many other quick-service leaders know that many other tiles complete the mosaic, including corporate support, marketplace differentiation, and sales momentum.
Burger 21, a new better burger franchise founded by the owners of The Melting Pot Restaurants Inc. franchise company based in Tampa, Florida, announced that it is accelerating its growth plans for Charlotte, North Carolina.
Despite the research and years of experience that went into creating Burger 21, the concept’s president has been surprised by one aspect of the business: the brand’s broad consumer appeal.
“The amazing thing we didn’t predict was so many parties coming in with three generations,” says Mark Johnston, chief concept officer of Front Burner Brands and president of Burger 21. “Kids, parents, and grandparents all find something they love.”
Burger 21, a better-burger franchise founded by the owners of The Melting Pot Restaurants Inc., announced it plans to expand in the Phoenix market with future franchise development. The company currently has two Arizona locations in development in Scottsdale and Chandler, both expected to open later this year. To date, Burger 21 has 12 open locations and 18 franchised restaurants in development across the country.
The combined influence of better-burger restaurants and the fast-casual customization model has had a profound impact on what burger brands now offer consumers. A recent survey by Chicago-based technology and services company Food Genius, which measures menu mentions at restaurant across the U.S., shows that while traditional ingredients like onions, tomatoes, and mushrooms are still the most popular topping options, more unique foods are taking root at burger concepts across the country.