Burger King

Quick service brands enhance nutritional profile of favorite foods like pizza.
April 2014

Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Employees are less likely to suffer from slips, falls, burns, or strains at nineteen Burger Kings because Republic Foods found a better way to handle cooking oil in its franchise restaurants. Republic Foods installed an automated oil management system from Restaurant Technologies Inc. (RTI). Now...

Burger King Worldwide revealed its refreshed coffee platform available in restaurants nationwide, blended by Seattle’s Best Coffee.

Introducing a new, 100 percent Latin American Arabicabean custom blend crafted with BK guests in mind, consumers can opt for hot or iced coffee in a...

Burger King seems to have dodged a consumer-perception bullet in the U.S. so far in the aftermath of its recent U.K. horse meat scandal, despite the press attention it received in the U.S., according to YouGov BrandIndex, a daily brand consumer perception research service.

In the U.K.,...

41 Entertainment announced that it has entered into a global kids promotion with Burger King Worldwide for the “PAC-MAN and the Ghostly Adventures” property worldwide. 

The television series is slated to begin broadcast in fall 2013.

The promotion is scheduled to...

As the Valentine’s Day decorations slowly start to appear, Burger King Worldwide is showing guests the love by bringing back a fan-favorite deal on a beloved menu item.

Now through Sunday, February 17, participating Burger King restaurants will serve up the brand’s...

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices...

Burger King Corporation, a subsidiary of Burger King Worldwide, announced the appointment of Jerrell Moore as chief diversity officer.

In this role, Moore will be responsible for continuing to grow efforts in support of BKC’s four-pronged diversity and inclusion strategy focused on...

Burger King Worldwide announced the roll out of the all-new Chicken Nuggets and six additional limited-time menu items in restaurants nationwide.

Burger King Worldwide announced that it has entered into a multicountry master franchise joint venture agreement with BEBOCA LTD in Central America. This multicountry joint venture is first of its kind for the Burger King brand worldwide.

Under the terms of the agreement, BKW and BEBOCA,...

December 2012

Our athletes went to the Olympics, our science went to Mars, and our people went to the polls. But what of the restaurant industry in 2012? These dozen items from the year had the biggest impact on the foodservice landscape and shaped the industry for a potentially game-changing 2013.

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The home of the Whopperis bringing back a deal in honor of the 55th anniversary of the sandwich. Guests can hurry in to any participating Burger Kingrestaurant nationwide from December 13 through December 16 to enjoy one Original Whopper Sandwich for just 55 cents when they purchase...

The Miami Dolphins announces an official partnership with Miami-based Burger King Worldwide Inc. in support of their new home delivery service, BK Delivers. In honor of the recently expanded BK Delivers program to South Florida, and the holiday season, former Miami Dolphins legend Zach Thomas...

In honor of the 55th Anniversary of the Whopper Sandwich, from December 6 through December 9, Burger King is offering an Original Whopper Sandwich for just 55 cents, when you purchase any Whopper Sandwich, including the new Wisconsin White Cheddar Whopper or the spicy Angry Whopper, available...

December 2012

The days of dingy, dull, and outdated fast-food joints may soon be a thing of the past. Quick serves are meeting the demands of an evolving consumer base to remain competitive with the fast-casual sphere, using everything from sleek interiors with comfortable booths and flat-screen televisions...

December 2012

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our...

December 2012

You might consider it a wake-up call. A data-hacking scheme recently targeted more than 100 Subway stores and stole more than $10 million from customer credit cards, putting the threat of data breaches back in the national spotlight and giving restaurants even more reason to pay attention to...

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

Autogrill Group and Burger King Worldwide announced a new agreement to bring the iconic Whopper sandwich back to French fans after 15 years. 

Under the new agreement, Autogrill, a leader in food and beverage operations in Europe and established partner of BKW since 1982, will bring...

Burger King is inviting guests in the Houston, Texas, area the chance to discover why “Taste is King” from the comfort of their home, dorm, or office as the brand expands its BK Delivers program into the city.

With as many as nine participating Burger King restaurants by end...

With the Thanksgiving holiday just around the corner, what better way to get into the spirit of giving than with a delicious deal from Burger King Worldwide?

Beginning Monday, November 12, through Sunday, November 18, participating Burger Kingrestaurants are inviting guests to celebrate...