Burger King

Fall Flavors Show Up Early

Pumpkin reigns as operators rush to capitalize on popular seasonal trends.

Krispy Kreme released its pumpkin-themed fall lineup a month early this year.
Krispy Kreme released its pumpkin-themed fall lineup a month early this year. Krispy Kreme

Quick-service operators are launching seasonal menu items earlier this fall in an effort to beat their competition to the punch. From pumpkin doughnuts to caramel apple frozen yogurt, fall-flavored menu items are popping up across the industry even before the season has officially begun.

“We usually launch [fall products] in October. But this year, for the first time, we are bringing them out in September,” says Lafeea Watson, spokeswoman for Krispy Kreme. “That’s what the industry seems to be doing.”

Daily Deals Evolve

Operators still look to daily-deal services to drive business.

NYC Bagel Deli sold more than 10,500 Groupon deals for the brand last May.
Corey Kaplan, owner of NYC Bagel Deli, says customers bought more than 10,500 Groupon deals for the brand last May.

Two years ago, daily-deal sites such as Groupon, LivingSocial, and a host of other regional and national players boomed as customers clamored for discounted products and services. Many of the sites eventually closed up shop as the trend faded and the space became too saturated.

RTI Welcomes Burger King Operators

A leading restaurant software developer RTI announced that Burger King franchisees GPS Hospitality of Atlanta and Capital Restaurant Group LLC, of North Charleston, South Carolina, have chosen RTIconnect for their back office technology.

 

GPS Hospitality has 42 restaurants in Georgia and Capital Restaurant Group has 28 restaurants in South Carolina.

 

Mobile Makeover

Mobile marketing use increases as quick serves try to attract on-the-go customers.

Burger King used a geo location marketing campaign with its french fries launch.
Burger King used a geo-location marketing campaign with its french fries launch in 2011.

Quick-service operators increasingly have the ability to target their customers right where they are. The industry’s use of mobile marketing has grown exponentially over the last two years, and marketers are projected to spend $1.2 billion on mobile display advertising (not including smartphone apps, mobile coupons, and other mobile ads) by 2014, according to eMarketer.

Signed, Sealed, Delivered

Burger King’s new delivery service could open doors for other brands.

Wrap concept BSkis in Chapel Hill successfully delivers food to campus students.
College eateries like [B]Ski's in Chapel Hill, North Carolina, have already found delivery to be a major sales vehicle.

Burger King hopes its new delivery service will be a great profit-driver for the chain, as the company is banking on customers to put in large orders for office lunches, birthday parties, and other gatherings in the select cities where the service is offered.

But it may not be the only brand with a careful eye on the BK Delivers service. Other non-pizza quick serves might be hoping for its success to validate investing in the space, which could open new sales opportunities in urban communities.

Coffee is King

Forget quick-serve mainstays like burgers and fries. These days, limited-service brands are looking to coffee to beef up business, and Burger King is the latest chain to get in on the action.

Burger King’s customers can now enjoy 10 new specialty drinks, including iced coffees in a variety of flavors, roast coffees with a 100 percent Latin American Arabica custom blend, and lattes in multiple flavors.

Action Services Group Provides Lighting Maintenance for BK

Actions Services Group, a national lighting, sign, and electrical maintenance company, announced a service agreement with Strategic Restaurants Acquisition Company to provide exterior sign and lighting maintenance services for its 295 Burger King units.

The two-year maintenance program covers proactive, scheduled quarterly visits to Strategic Restaurants’ units under a fixed monthly fee. 

Burger King Shakes Up Senior Management Team

Burger King Worldwide (BKW) announced an evolution of its senior management team as CEO Bernardo Hees and chief financial officer Daniel Schwartz assume new roles within the company.

With a succession plan firmly in place, additional changes to BKW’s senior management team are a testament to the depth and breadth of the company’s leadership team, as well as to the company’s commitment to developing top-performing talent within the organization.

Burger King Gets Spring Fever with New Burger Fest Menu

Whether you’re experiencing a case of spring fever or have been counting down the days awaiting the calendar’s “official” first day of spring, Burger King is ready to turn up the heat and celebrate the season with the new Burger Fest menu. 

Burger King Worldwide unveiled a lineup of 12 menu items, ranging from a variety of sandwiches, refreshing beverages, and savory sides.  

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