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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Fancy Fast Food
Quick serves focus on contemporary interiors and premium menu items for a more sophisticated feel.
Year of the Brand
The seven chains that made the boldest moves in 2012.
Burger King Gives Fans What They Want: Chicken Fries
Back by popular demand, Burger King’s Chicken Fries, which originally launched in 2005, will return nationwide for a limited time at participating res...
Burger King Brings Back Subservient Chicken
It’s the 10 year anniversary of the Subservient Chicken, and Burger King announced he’s back.
Burger King Beefs Up Big King Sandwich
Burger King Worldwide Inc.
Burger King Rebrands Value Menu to King Deals Value Menu
Burger King Worldwide Inc. introduced its new King Deals Value Menu, which includes the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.
Burger King Crowns New Big King Sandwich
Burger King Worldwide Inc. announced the introduction of the new Big King sandwich to its menu.
Burger King Debuts Low-Calorie French Fries
Looking for an edge against its quick-serve rivals, Burger King is introducing healthier french fries, dubbed “Satisfries,” today at all of its 7,200 ...
RTI Welcomes Burger King Operators
A leading restaurant software developer RTI announced that Burger King franchisees GPS Hospitality of Atlanta and Capital Restaurant Group LLC, of Nor...
Action Services Group Provides Lighting Maintenance for BK
Actions Services Group, a national lighting, sign, and electrical maintenance company, announced a service agreement with Strategic Restaurants Acquis...
Burger King Shakes Up Senior Management Team
Burger King Worldwide (BKW) announced an evolution of its senior management team as CEO Bernardo Hees and chief financial officer Daniel Schwartz assu...
Burger King Gets Spring Fever with New Burger Fest Menu
Whether you’re experiencing a case of spring fever or have been counting down the days awaiting the calendar’s “official” first day of spring, Burger ...
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