Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.
Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a list of kids’ marketing principles.
The new guidelines, which were announced April 28 and will be finalized in July, say that advertising should encourage healthier food choices, while minimizing the marketing of harmful food elements.
Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.
Burger King Corp. (BKC) has joined forces with Marvel Entertainment to kick off its sponsorship of the comic book-inspired film “Thor,” which hits theaters across the U.S. on May 6. As part of the promotion, fans of the comic can be part of the warrior action with exclusive access to new chapters of the “Thor” comic at BKC’s kid’s website, ClubBK.com.
National Franchise Sales, a leading franchise business brokerage company, has been retained to sell 18 franchised Burger King restaurants in the Dallas, Texas, area.
The sale will be conducted in connection with a Chapter 11 Bankruptcy proceeding and will require Bankruptcy Court approval.
The National Franchise Sales team consists of
In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.
Burger King Corp. is offering guests the popular combination of flame-broiled beef, bacon, and cheese starting at only $1. The BK Single Stacker, BK Double Stacker, and BK Triple Stacker will be available for the suggested retail prices of $1, $2, and $3 respectively at participating Burger King restaurants nationwide. Featuring one, two, or three flame-broiled hamburger patties between a sesame seed bun, BK Stacker sandwiches bring together slices of crispy bacon and American cheese topped with BK Stacker sauce.
Burger King Corp. (BKC) announced changes to the company's global brand management and operations function, as well as to its North America marketing structure. Effective immediately, BKC has aligned the company's global brand marketing and global operations teams to create a single Global Brand Marketing and Operations function.
Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan.
According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan, Australia, the U.S., and Brazil, in addition to 120 grams of noodles and some broth. The price was reportedly dictated by his own customers, who said $324 was the amount they’d be willing to pay for Wang’s finest product.
Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.
The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.
Netflix was the top overall brand in the U.S.