May 18, 2013

Burger King

Burger King's new coffee beverages position the brand to compete with McDonalds.
May 2013

Burger King ups its coffee game to compete with other players in the industry.

More than three million BK Fresh Apple Fries sold nationwide at Burger King restaurants in five weeks.
$50,000 will be awarded to both sweepstakes winners and scholarship fund.
JobApp Network provides phone- and web-based hiring solution.
Eat This, Not That! authors grade 43 national chains; 6 receive an "F."
The interactive street campaign, Futbol Kingdom, will offer soccer skills challenges and entertainment by Soccershowdown.
The company acquired 72 Burger King restaurants in Iowa and Nebraska from franchisee Simmonds Restaurant Management.
Burger King Corp. selects the MICROS RES 4.0 POS solution for all of its company-owned restaurants in the U.S.
Kids Meal features BK Fresh Apple Fries and KRAFT Macaroni & Cheese.
The new 'nutritionally balanced' kids meal program falls under Burger King's Positive Steps nutrition initiative.
Largest African-American franchisee will grow to 50 stores by year end of 2008.
Burger King implements worldwide application sharing platform based on standardized applications and IT infrastructure.
The Have It Your Way Foundation, the charitable arm of the Burger King brand, donates $300,000 to Give Kids The World.
Beginning June 5, 2008, U.S. restaurants will be open until 2 a.m. or later Thursday to Saturday.
Scratch-and-win and virtual games are also part of the chain's promotion of the upcoming Indiana Jones film.
Gladys DeClouet succeeds Dave Gagnon, who announced his intention to leave the company at the end of the fiscal year.
The BK City game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
The Steakhouse and the Loaded Steakhouse Burger feature 100 percent Angus beef and 'premium' toppings.
Kansas City–based Andrews McMeel Publishing will develop a line of greeting cards featuring Burger King mascot, the King.
Burger King restaurants in Ohio and Florida are expected to begin testing Ketchup & Fries chips throughout the first quarter of 2008.