Burger King

BK Joins Oatmeal Trend, Serves Quaker Oats

Quaker Oats hit the quick-serve market Monday with Burger King’s addition of Quaker Oatmeal to its breakfast menu. The whole grain oatmeal is available nationally in all Burger King stores in two flavors.

The timing of the announcement is prudent. Competition has soared in 2011, as McDonald’s launched its breakfast oatmeal at the beginning of the year, and Chick-fil-A tossed its hat in the ring in July.

Burger King Rolls out Beef, Chicken Minis

Burger King Corp. is teaching the important skill of sharing with the rollout of BK Minis. These miniature sandwich packs put quality beef or white-meat chicken into tasty bites – making these minis the perfect size for sharing with friends and family. To satisfy every appetite, BK Minis are available, starting today, in four, eight and 12 packs at a suggested retail price of $2.99, $5.99 and $7.99, respectively, at participating restaurants nationwide.

BK Backs New National Kids Meal Program

It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.C., today.

Children and parents filled the room at the National Press Club, enjoying the new menu items introduced as part of the initiative.

The Case for Cheap Eats

In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.

And the quick-service industry knows it all too well, an awareness that has sparked a decades-long raging debate about what cheap food—a term used here to describe price rather than a judgment on food quality—does for a restaurant brand, its operators, and the consumer.

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

McDonald's Tops BK, But Wendy's Still Has Most Buzz

For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed Burger King in May in the BrandIndex’s “buzz score,” which measures consumer feedback of brands. As of June 3, McDonald’s buzz score was 23.1 among burger consumers, while Burger King’s was 21.5.

The Case for Humane

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.

In the Crosshairs: Kids’ Marketing

The demand for regulating quick serves' marketing to kids is growing.

Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a list of kids’ marketing principles.

The new guidelines, which were announced April 28 and will be finalized in July, say that advertising should encourage healthier food choices, while minimizing the marketing of harmful food elements.

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

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