Burger King

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

McDonald's Tops BK, But Wendy's Still Has Most Buzz

For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed Burger King in May in the BrandIndex’s “buzz score,” which measures consumer feedback of brands. As of June 3, McDonald’s buzz score was 23.1 among burger consumers, while Burger King’s was 21.5.

The Case for Humane

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.

In the Crosshairs: Kids’ Marketing

The demand for regulating quick serves' marketing to kids is growing.

Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a list of kids’ marketing principles.

The new guidelines, which were announced April 28 and will be finalized in July, say that advertising should encourage healthier food choices, while minimizing the marketing of harmful food elements.

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

No Hammer Necessary: BK Teams with 'Thor'

Burger King Corp. (BKC) has joined forces with Marvel Entertainment to kick off its sponsorship of the comic book-inspired film “Thor,” which hits theaters across the U.S. on May 6. As part of the promotion, fans of the comic can be part of the warrior action with exclusive access to new chapters of the “Thor” comic at BKC’s kid’s website, ClubBK.com.

18 Bankrupt BK's Up For Sale in Dallas

 

National Franchise Sales, a leading franchise business brokerage company, has been retained to sell 18 franchised Burger King restaurants in the Dallas, Texas, area.

The sale will be conducted in connection with a Chapter 11 Bankruptcy proceeding and will require Bankruptcy Court approval.  

The National Franchise Sales team consists of NFS President Jerome Thissen, NFS Vice President Michael Ingram, and NFS' Burger King expert Michael Deegan.

What Happened to Table Service?

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.

Burger King Stacks Its Patties by the Dollar

Burger King Corp. is offering guests the popular combination of flame-broiled beef, bacon, and cheese starting at only $1. The BK Single Stacker, BK Double Stacker, and BK Triple Stacker will be available for the suggested retail prices of $1, $2, and $3 respectively at participating Burger King restaurants nationwide. Featuring one, two, or three flame-broiled hamburger patties between a sesame seed bun, BK Stacker sandwiches bring together slices of crispy bacon and American cheese topped with BK Stacker sauce.

Burger King Shakes Up Marketing, Operations

Burger King Corp. (BKC) announced changes to the company's global brand management and operations function, as well as to its North America marketing structure. Effective immediately, BKC has aligned the company's global brand marketing and global operations teams to create a single Global Brand Marketing and Operations function.

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