Burger King

No Hammer Necessary: BK Teams with 'Thor'

Burger King Corp. (BKC) has joined forces with Marvel Entertainment to kick off its sponsorship of the comic book-inspired film “Thor,” which hits theaters across the U.S. on May 6. As part of the promotion, fans of the comic can be part of the warrior action with exclusive access to new chapters of the “Thor” comic at BKC’s kid’s website, ClubBK.com.

18 Bankrupt BK's Up For Sale in Dallas

 

National Franchise Sales, a leading franchise business brokerage company, has been retained to sell 18 franchised Burger King restaurants in the Dallas, Texas, area.

The sale will be conducted in connection with a Chapter 11 Bankruptcy proceeding and will require Bankruptcy Court approval.  

The National Franchise Sales team consists of NFS President Jerome Thissen, NFS Vice President Michael Ingram, and NFS' Burger King expert Michael Deegan.

What Happened to Table Service?

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.

Burger King Stacks Its Patties by the Dollar

Burger King Corp. is offering guests the popular combination of flame-broiled beef, bacon, and cheese starting at only $1. The BK Single Stacker, BK Double Stacker, and BK Triple Stacker will be available for the suggested retail prices of $1, $2, and $3 respectively at participating Burger King restaurants nationwide. Featuring one, two, or three flame-broiled hamburger patties between a sesame seed bun, BK Stacker sandwiches bring together slices of crispy bacon and American cheese topped with BK Stacker sauce.

Burger King Shakes Up Marketing, Operations

Burger King Corp. (BKC) announced changes to the company's global brand management and operations function, as well as to its North America marketing structure. Effective immediately, BKC has aligned the company's global brand marketing and global operations teams to create a single Global Brand Marketing and Operations function.

Using Noodles as Entrées

Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan.

According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan, Australia, the U.S., and Brazil, in addition to 120 grams of noodles and some broth. The price was reportedly dictated by his own customers, who said $324 was the amount they’d be willing to pay for Wang’s finest product.

Report: Keep It Simple, Like Subway

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.

Netflix was the top overall brand in the U.S.

Trickle-Down Theory

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-dining menu items, ingredients, and techniques that were adopted by quick-service and fast-casual restaurants over the last decade.

Time to Move

This month last year, First Lady Michelle Obama stood before a crowd of activists, journalists, government leaders, celebrities, and kids gathered in the State Dining Room of the White House to announce a campaign that will ultimately define her—and part of her husband’s—time in Washington, D.C. The announced campaign, christened “Let’s Move!,” would pour as much as $1 billion of federal money over the next decade into reversing the growing epidemic of childhood obesity.

The New Kids’ Meals

Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.

As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing childhood-obesity crisis, restaurants have sought to provide menu items that are not only good for kids, but also taste great.

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