Burger King was named title sponsor for HopeFest, an annual event benefiting HavenHouse St. Louis. Burger King's sponsorship, which comes by way of Liberty Restaurant Group, the local franchisee that owns and operates 23 locations, represents the single largest sponsorship commitment in the history of the event. HopeFest will take place on February 19 at 6 p.m. at the Crowne Plaza in Clayton, Missouri. Each year, this sell-out, 350-guest dinner is planned by committee members of HavenHouse St. Louis and includes a live auction with local celebrity auctioneer J.
United Capital Business Lending, a subsidiary of BankUnited, announced that it is providing $1.2 million in financing to multiunit Burger King Franchise BMT of KentuckyInc. to acquire three Burger King restaurants in the greater Lexington area. With the new locations, BMT of Kentucky will own and operate 11 Burger King restaurants.
Twenty- or 30-odd years ago, before society as a whole was fully attuned to the hazards—physical and moral—of allowing kids to eat pretty much whatever they wanted, whenever they wanted, product development was a relative snap.
In an effort to continue demonstrating their hunger for community involvement Burger King franchisee Liberty Restaurant Group (LRG) wanted to give its loyal customer's something they could sink their teeth in right before Christmas.
Tender Greens, a Southern California–based quick-serve chain that offers an array of organic and healthy items, recently launched a Meatless Monday campaign in hopes of capitalizing on a growing vegetarian trend among quick-serve consumers.
“We can reach out to our vegetarian customers in which we say ‘Mondays, it’s all about you,’” says Erik Oberholtzer, cofounder of Tender Greens.
Each Monday, Tender Greens creates a special menu that contains only vegetarian and vegan items. “It makes our chefs think out of the box,” Oberholtzer says.
It’s the season of giving, and some brands are letting their customers take giving to the digital environment they spend so much time in—Facebook.
First Data announced that four quick-serve brands—Boston Market, Burger King, Culver’s, and Cold Stone Creamery—and six other retail brands have employed its eGift Social solution that lets customers send gift cards to their friends through the social media juggernaut.
Burger King Corp. (BKC) is offering two Original Chicken Sandwiches for the price of one, giving fans of this long-time favorite sandwich twice as much to enjoy. A menu favorite for more than three decades, the classic sandwich features its tried and true ingredients—a crispy, white meat chicken patty topped with fresh lettuce and mayo on its signature, hoagie-style sesame seed bun. The buy-one-get-one promotion, available at participating Burger King restaurants nationwide, runs through January 16 and is not valid on specialty versions of the sandwich.
Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.
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Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson
1. BK Sold to Brazilian Investors
Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC
2. The Food Truck Obsession
Whether it’s started by the internationally renowned franchisor or the ma-and-pa franchisee, litigation stands an unwelcome event in a relationship desperately needing trust, respect, and the singular, shared aim of bottom-line success. Over the last decade, however, a litany of franchisor-franchisee disputes have made their way into the courtroom, proving to be a time- and cost-consuming process littered with stress and frustration for both sides.