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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Fancy Fast Food
Quick serves focus on contemporary interiors and premium menu items for a more sophisticated feel.
Burger King Basketball Tournament Returns for 4th Year
The tournament kicks off its 14-stop tour in New Orleans.
Burger King Announces Q2 Results
Despite decreased share prices, Burger King's figures are up in several other categories.
Burger King Down Sizes Breakfast
The fast-food brand is introducing mini menu innovations.
Burger King Execs Will Present to Investors Twice in February
The strategic overview and performance and growth strategies sessions will be broadcast via live Web cast.
Nickelodeon and Burger King Team Up
The Burger King sweepstakes is "nothing like we've ever done."...
Quick-Service Restaurants Prevail Despite Weak Economy
Some cite use of JobApp Network as reason sales remain strong.
Burger King Markets to NASCAR Fans
A sponsorship agreement with Tony Stewart helps Burger King tap "the power of NASCAR."...
New Burger King Creative Set for 2009
LatinWorks ad agency hopes to tap Hispanic audiences.
Despite Recession, BK Offers Free Money
New Burger King sweepstakes gives away $50,000 to customers.
Burger King Updates Whopper
Burger King is launching a Web site, www.angry-gram.com, in support of its newest sandwiches, the Angry Whopper, Angry Double Whopper, and Angry Triple Whopper.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
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Marc Halperin: Resident F&B Expert
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