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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Fancy Fast Food
Quick serves focus on contemporary interiors and premium menu items for a more sophisticated feel.
Year of the Brand
The seven chains that made the boldest moves in 2012.
Court Dismisses BK Lawsuit
The Center for Science in the Public Interest's lawsuit had no legal standing.
Bad Taste for Whopper, Burger King
Viewers are buzzing about the lack of sensitivity in the latest round of BK ads.
First Czech Burger King to Open
This is an important step to accomplish the company's European expansion strategy.
BK's Uphill Battle Against Salt
The chain is working to reduce sodium levels in its Kids Meals and plans to expand the initiative to the entire menu.
The Drive-Thru on Wall Street
A look at the most-recent financial reports from the top quick-serve brands.
Snag A Free Wii from BK
The chain will give out 500 systems this holiday season.
BK Not As Strong As Expected
The company posted lower-than-projected quarterly profit.
BK to Increase Taiwan Presence
BK Asiapac, Pte. will take an equity position in BK franchisee Home Chain Foods Ltd.
BK Asks Canadians to Create Haikus
Canadian meat lovers can freely express their affection for the Steakhouse Burger through haiku and win cash.
BK Moves to Zero Trans Fats
By Nov. 1, 2008, all Burger King menu ingredients will contain zero grams artificial trans fat.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
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Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
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Church's Offers Chicken & Biscuit Bites at Great Value
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Ones to Watch