Burger King

Quick service brands enhance nutritional profile of favorite foods like pizza.
April 2014

Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Burger King Worldwide proudly unveiled plans to celebrate the 55th anniversary of the iconic, original Whopper sandwich.

Burger King restaurant guests nationwide can now enjoy three new, limited-time menu items in commemorative retro-style anniversary packaging, with more...

Burger King Worldwide announced the refranchising of 42 company-owned Burger King restaurants in the metro-Atlanta area to GPS Hospitality, which is operated by Tom Garrett, former president and CEO of Arby’s Restaurant Group, Inc.

“We are excited that Tom Garrett has joined...

Burger King restaurants are giving guests the chance to own a Wii U system, the new gaming and entertainment system from Nintendo that launches on November 18. As part of the Burger King Wii U Instant Win Game, BK guests can go online to play a game, which will utilize information found on their...

To celebrate the start of the holiday season, Burger King Worldwide unveiled additions to its popular dessert menu: the Gingerbread Cookie Sundae and Gingerbread Cookie Shake.

Infused with classic holiday flavors, each gingerbread treat is sure to get everyone into the spirit of the...

For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by U.S. consumers (ranking No. 2 out of 25 industries) according to results from the third annual Global Brand Simplicity Index.

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The BK Crown Program is proud to name Juliana Asturias of Bristow, Virginia as the grand prize winner in the BK Crown Program’s Design The Crown contest. Juliana was one of more than 75,000 kids who entered this contest to design their own version of the iconic Burger King crown in hopes...

October 2012

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales...

October 2012

Stock market watchers have been observing a curious trend in 2012: the reintroduction of the restaurant IPO.

“With the sagging economy over the past few years, we saw a lot of restaurant and other hospitality companies put their plans to go public on hold,” says Roger Pondel...

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the...

This fall, Burger King is ready to celebrate its latest flavorful menu innovations, where chicken takes center stage.

From hearty flavors to lighter fare on the go, Burger King has the made-to-order meal solutions that live up to the brand's signature taste.

From Friday, August 31st through Monday, September 3rd, participating Burger King restaurants will offer small Real Fruit Smoothies for just $1 each. Guests can choose from the Strawberry Banana and Tropical Mango varieties or try the new Raspberry flavor.

August 2012

It’s a given that most American kids love pizza, burgers, tacos, hot dogs, chicken fingers, and grilled cheese sandwiches.

Many of these are also the types of food that can come under fire from parents and nutritional experts who worry about what kids are eating, particularly...

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round...

Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup. 

Beginning August 17th, participating Burger King restaurants will be offering this fan favorite dessert for only $0.50 each.  ...

With a 1-in-3 chance of winning a prize, Burger King Worldwide is thrilled to unveil the Family Food Game at participating Burger King restaurants nationwide. Inspired by the popular game show “Family Feud,” every game piece can be a winner...

August 2012

Having kicked the Burger King (the mascot) to the curb, Burger King (the chain) has enlisted several A-list celebrities, from the very beautiful (Salma Hayek, David Beckham, Sofia Vergara) to the very Steven Tyler, to push a new message in its commercials in the hopes of bringing about a...

Burger King launched the largest expansion of menu items in the U.S. in the brand’s history during the company’s second quarter, said Steve Wiborg, president of Burger King’s North America division. Speaking to investors on August 1, he said 13 new menus items designed to...

The Fourth of July may be over and done with this year, but that doesn’t mean barbecue is slowing down for consumers—or restaurants.

In fact, according to newly released research by Technomic, 63 percent of the top 500 restaurant chains offer barbecue as a flavor, ingredient,...

Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S. on June 14, initially seemed to have little impact on consumer perception.

But over the past two weeks, the chain has had a significant run up in its quality...

This Fourth of July weekend, Burger King is inviting all of America to add one of its founding flavors to their holiday plans. Burger King restaurants nationwide will celebrate America’s birthday by offering all guests the BK Original Chicken Sandwich for a phenomenal price...