Burger King

Mobile Makeover

Mobile marketing use increases as quick serves try to attract on-the-go customers.

Burger King used a geo location marketing campaign with its french fries launch.
Burger King used a geo-location marketing campaign with its french fries launch in 2011.

Quick-service operators increasingly have the ability to target their customers right where they are. The industry’s use of mobile marketing has grown exponentially over the last two years, and marketers are projected to spend $1.2 billion on mobile display advertising (not including smartphone apps, mobile coupons, and other mobile ads) by 2014, according to eMarketer.

Signed, Sealed, Delivered

Burger King’s new delivery service could open doors for other brands.

Wrap concept BSkis in Chapel Hill successfully delivers food to campus students.
College eateries like [B]Ski's in Chapel Hill, North Carolina, have already found delivery to be a major sales vehicle.

Burger King hopes its new delivery service will be a great profit-driver for the chain, as the company is banking on customers to put in large orders for office lunches, birthday parties, and other gatherings in the select cities where the service is offered.

But it may not be the only brand with a careful eye on the BK Delivers service. Other non-pizza quick serves might be hoping for its success to validate investing in the space, which could open new sales opportunities in urban communities.

Coffee is King

Forget quick-serve mainstays like burgers and fries. These days, limited-service brands are looking to coffee to beef up business, and Burger King is the latest chain to get in on the action.

Burger King’s customers can now enjoy 10 new specialty drinks, including iced coffees in a variety of flavors, roast coffees with a 100 percent Latin American Arabica custom blend, and lattes in multiple flavors.

Action Services Group Provides Lighting Maintenance for BK

Actions Services Group, a national lighting, sign, and electrical maintenance company, announced a service agreement with Strategic Restaurants Acquisition Company to provide exterior sign and lighting maintenance services for its 295 Burger King units.

The two-year maintenance program covers proactive, scheduled quarterly visits to Strategic Restaurants’ units under a fixed monthly fee. 

Burger King Shakes Up Senior Management Team

Burger King Worldwide (BKW) announced an evolution of its senior management team as CEO Bernardo Hees and chief financial officer Daniel Schwartz assume new roles within the company.

With a succession plan firmly in place, additional changes to BKW’s senior management team are a testament to the depth and breadth of the company’s leadership team, as well as to the company’s commitment to developing top-performing talent within the organization.

Burger King Gets Spring Fever with New Burger Fest Menu

Whether you’re experiencing a case of spring fever or have been counting down the days awaiting the calendar’s “official” first day of spring, Burger King is ready to turn up the heat and celebrate the season with the new Burger Fest menu. 

Burger King Worldwide unveiled a lineup of 12 menu items, ranging from a variety of sandwiches, refreshing beverages, and savory sides.  

The King’s Evolution

Burger King’s brand overhaul moves into its next phase.

Burger King rolled out new coffee and donut options as part of a menu change.
Burger King's new menu changes have included coffee and donut hole products.

Burger King made waves in 2012 when it overhauled its marketing and menu items in an effort to compete more directly with competitors like McDonald’s and Wendy’s.

Turns out the brand wasn’t done with its evolution. In the last month, Burger King has refreshed its menu even further, a move that has included a new coffee program, a value-menu update, and product rollouts like the Turkey Burger LTO.

The new coffee program could prove to be the strongest long-term strategy, a direct play for the growing customer base turning to quick serves for their morning pick-me-up.

Burger King Goes 2 for $5 with Signature Sandwiches

Burger King Worldwide is inviting guests to mix and match their favorite sandwiches at an unbeatable price.

Available for a limited-time only at participating Burger King restaurants, guests can select two sandwiches for just $5 from three signature options, including the iconic WHOPPER Sandwich, the Original Chicken Sandwich, or the Premium Alaskan Fish Sandwich. 

Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options

According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely to seek out restaurants with kid-friendly menus, and many of those consumers are looking for healthier food items on the menu for their families.

Households with younger children are especially likely to value a kid-friendly menu and slightly more likely to value healthy menu choices than households with older children.