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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Fancy Fast Food
Quick serves focus on contemporary interiors and premium menu items for a more sophisticated feel.
Year of the Brand
The seven chains that made the boldest moves in 2012.
Burger King Offers Extended Hours
Beginning June 5, 2008, U.S. restaurants will be open until 2 a.m. or later Thursday to Saturday.
BK Debuts Indy Double Whopper
Scratch-and-win and virtual games are also part of the chain's promotion of the upcoming Indiana Jones film.
Burger King Gets New SVP of North American Operations
Gladys DeClouet succeeds Dave Gagnon, who announced his intention to leave the company at the end of the fiscal year.
Burger King Offers Branded Mobile Game
The BK City game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.
Fast Food Named One of the Fastest Growing Industries
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
New Angus Burgers at Burger King
The Steakhouse and the Loaded Steakhouse Burger feature 100 percent Angus beef and 'premium' toppings.
Burger King–Branded Greeting Cards on the Horizon
Kansas City–based Andrews McMeel Publishing will develop a line of greeting cards featuring Burger King mascot, the King.
Burger King to Test Branded Chips
Burger King restaurants in Ohio and Florida are expected to begin testing Ketchup & Fries chips throughout the first quarter of 2008.
Burger King Enters Colombia
The first restaurant is expected to open during the first half of 2008 in Medellin. Additional restaurant openings in Medellin and Cali are scheduled during the next two years.
The Whopper Turns 50
BK's flagship menu item will be immortalized at Madame Tussauds wax museum today in New York City as part of its birthday celebration.
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START TO FINISH: WHAT INSPIRES EXECS
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Marc Halperin: Resident F&B Expert
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Kerry Publishes Educational Article on Coffee Trends
The Fight For Fall Begins
More Than Half of Perdue's Chicken Has No Antibiotics
Dunkin' Partners with Hershey on New Reese's LTO
Good Stuff Eatery Opens in Riyadh, Saudi Arabia
Pizza Hut Now Pizza Sponsor of ESPN Fantasy Football
SBUX Offers New Frappuccinos For Summer's End
Jack in the Box Raises $35,000 for Seattle Children's Hospital
New Kabob Fast Casual SKWR to Open in D.C.
The McWhopper? Burger King Proposes Truce with McD's
Ones to Watch