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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Fancy Fast Food
Quick serves focus on contemporary interiors and premium menu items for a more sophisticated feel.
Year of the Brand
The seven chains that made the boldest moves in 2012.
Burger Launches Diversity Campaign
The "Real People, Real Success" campaign shines the spotlight on BK’s diverse employees, suppliers, and franchisees.
Jacomino Chosen for BK Latin American Growth
Burger King appoints Armando Jacomino, who originally began with the company as a Miami crew member in 1970, to president of the company's Latin America region.
Burger King Corp. Enters Mobile Entertainment Market
Teaming with Mobliss, the company will launch completely branded games for customers' mobile devices.
Burger King Agrees To Restrict Advertising to Kids Under 12
Burger King has joined the Council of Better Business Bureaus's Children's Food and Beverage Advertising Initiative. New Kids Meal offerings are also in the works.
Burger King Reports 4Q Profit
Burger King Holdings Inc. posted a fourth-quarter profit Friday versus a loss a year earlier, fueled by strong late-night and breakfast sales and flashy marketing.
Burger King Corp. Names Four New Senior VP's
Burger King Corp. announced senior leadership appointments as the company positions itself to meet aggressive global growth targets in fiscal 2008.
Burger King Names New SVP of Global Business Intelligence and Strategy
Mike Kappit has been named senior vice president of global business strategy at Burger King and will report directly to Russ Klein, president gobal marketing, strategy and innovation.
Burger King Begins Trans Fat Free Rollout
Burger King Corp. announced that the company has begun the rollout of a trans fat free cooking oil to its restaurants in the United States.
Burger King Corporation Honors Minority Suppliers
Burger King recognized Original Impressions and Union Packaging with BKC-RSI 2007 Supplier-of-the-Year Awards.
Burger King Rebounds On Marketing
Burger King has reported 13 consecutive quarters of positive comparable sales growth and initiated a worldwide expansion strategy.
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Marc Halperin: Resident F&B Expert
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