For the 26th year, chains nationwide will participate in the Shamrocks Against Dystrophy program.
The tournament kicks off its 14-stop tour in New Orleans.
Despite decreased share prices, Burger King's figures are up in several other categories.
The fast-food brand is introducing mini menu innovations.
The strategic overview and performance and growth strategies sessions will be broadcast via live Web cast.
The Burger King sweepstakes is "nothing like we've ever done."
Some cite use of JobApp Network as reason sales remain strong.
A sponsorship agreement with Tony Stewart helps Burger King tap "the power of NASCAR."
LatinWorks ad agency hopes to tap Hispanic audiences.
New Burger King sweepstakes gives away $50,000 to customers.