The BK City game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
The Steakhouse and the Loaded Steakhouse Burger feature 100 percent Angus beef and 'premium' toppings.
Kansas City–based Andrews McMeel Publishing will develop a line of greeting cards featuring Burger King mascot, the King.
Burger King restaurants in Ohio and Florida are expected to begin testing Ketchup & Fries chips throughout the first quarter of 2008.
The first restaurant is expected to open during the first half of 2008 in Medellin. Additional restaurant openings in Medellin and Cali are scheduled during the next two years.
BK's flagship menu item will be immortalized at Madame Tussauds wax museum today in New York City as part of its birthday celebration.
The "Real People, Real Success" campaign shines the spotlight on BK’s diverse employees, suppliers, and franchisees.
Burger King appoints Armando Jacomino, who originally began with the company as a Miami crew member in 1970, to president of the company's Latin America region.
Teaming with Mobliss, the company will launch completely branded games for customers' mobile devices.