Burger King

Year of the Brand

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.

Fancy Fast Food

The days of dingy, dull, and outdated fast-food joints may soon be a thing of the past. Quick serves are meeting the demands of an evolving consumer base to remain competitive with the fast-casual sphere, using everything from sleek interiors with comfortable booths and flat-screen televisions to healthy, fresh food and drink offerings.

Strikes Hit the Big Apple's Largest Fast Food Chains

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

BK Packs Its Bags, Heads Back to France

Autogrill Group and Burger King Worldwide announced a new agreement to bring the iconic Whopper sandwich back to French fans after 15 years. 

Under the new agreement, Autogrill, a leader in food and beverage operations in Europe and established partner of BKW since 1982, will bring the Burger King brand to numerous travel outlets.

Autogrill will be introducing the Burger King brand in its French outlets for the first time. The first opening will be at Marseille Airport, to be followed by another in the Reims Champagne motorway service area.

Burger King Delivers the Goods with Delivery in Houston

Burger King is inviting guests in the Houston, Texas, area the chance to discover why “Taste is King” from the comfort of their home, dorm, or office as the brand expands its BK Delivers program into the city.

With as many as nine participating Burger King restaurants by end of year in the Houston metropolitan area, serving both Harris and Fort Bend counties, guests can now enjoy their favorite Whopper sandwich and crispy fries, delivered to a location of their choosing.

BK Sweetens Up Holidays with Cinnabon Promo

With the Thanksgiving holiday just around the corner, what better way to get into the spirit of giving than with a delicious deal from Burger King Worldwide?

Beginning Monday, November 12, through Sunday, November 18, participating Burger Kingrestaurants are inviting guests to celebrate with a Cinnabon Minibon Roll for just $1 each.

These bite-sized, crave-able hot rolls are made with the world’s best cinnamon and covered in a rich, creamy frosting.  

BK Throws a Birthday Bash for the Whopper with LTO Offers

Burger King Worldwide proudly unveiled plans to celebrate the 55th anniversary of the iconic, original Whopper sandwich.

Burger King restaurant guests nationwide can now enjoy three new, limited-time menu items in commemorative retro-style anniversary packaging, with more exciting anniversary-related announcements planned for the coming weeks.

Former Arby's CEO Tries His Hand as BK Franchisee

Burger King Worldwide announced the refranchising of 42 company-owned Burger King restaurants in the metro-Atlanta area to GPS Hospitality, which is operated by Tom Garrett, former president and CEO of Arby’s Restaurant Group, Inc.

“We are excited that Tom Garrett has joined the Burger King family and become our newest franchisee,” says Linda Chadwick, southeast division vice president of Burger King Worldwide. “We believe he will be an ambassador for our brand for many years to come.”

Burger King Wants Guests to Play for Chance to Win Wii U

Burger King restaurants are giving guests the chance to own a Wii U system, the new gaming and entertainment system from Nintendo that launches on November 18. As part of the Burger King Wii U Instant Win Game, BK guests can go online to play a game, which will utilize information found on their guest receipt. No purchase is necessary.

Burger King Gets in the Holiday Spirit with Trio of New Desserts

To celebrate the start of the holiday season, Burger King Worldwide unveiled additions to its popular dessert menu: the Gingerbread Cookie Sundae and Gingerbread Cookie Shake.

Infused with classic holiday flavors, each gingerbread treat is sure to get everyone into the spirit of the season while fulfilling those cookie cravings.

For cinnamon-flavor enthusiasts, BK will also feature the Cinnabon Minibon Rolls, baked fresh daily using the world’s best cinnamon and covered in rich, creamy frosting.  

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