Burger King

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

Burger King Selects Jerrell Moore as Chief Diversity Officer

Burger King Corporation, a subsidiary of Burger King Worldwide, announced the appointment of Jerrell Moore as chief diversity officer.

In this role, Moore will be responsible for continuing to grow efforts in support of BKC’s four-pronged diversity and inclusion strategy focused on workforce, guests and community, franchisees, and supplier diversity.

BK Heats Up in Central America with Franchising Deal

Burger King Worldwide announced that it has entered into a multicountry master franchise joint venture agreement with BEBOCA LTD in Central America. This multicountry joint venture is first of its kind for the Burger King brand worldwide.

Under the terms of the agreement, BKW and BEBOCA, a long-standing Burger King franchisee, which owns and operates 48 restaurants in Costa Rica and Panama, will establish a new entity named BK Centro America.

12 for ’12

Our athletes went to the Olympics, our science went to Mars, and our people went to the polls. But what of the restaurant industry in 2012? These dozen items from the year had the biggest impact on the foodservice landscape and shaped the industry for a potentially game-changing 2013.

An Economy in Flux

The economic recovery isn’t lighting a fire under anyone’s feet, but the economy did at least improve, albeit slightly.

Back by Popular Demand: BK Whoppers for 55 Cents

The home of the Whopperis bringing back a deal in honor of the 55th anniversary of the sandwich. Guests can hurry in to any participating Burger Kingrestaurant nationwide from December 13 through December 16 to enjoy one Original Whopper Sandwich for just 55 cents when they purchase any WhopperSandwich, including the new Wisconsin White Cheddar Whopperor the spicy Angry Whopper, available for a limited-time-only. 

Miami Dolphins Celebrate 'BK Delivers' Program in Florida

Dolphins' Zach Thomas at Fort Lauderdale Fire Department

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The Miami Dolphins announces an official partnership with Miami-based Burger King Worldwide Inc. in support of their new home delivery service, BK Delivers. In honor of the recently expanded BK Delivers program to South Florida, and the holiday season, former Miami Dolphins legend Zach Thomas made special appearances around South Florida bringing meals to local service organizations. 

BK Celebrates 55 Years with 55 Cent Whoppers

In honor of the 55th Anniversary of the Whopper Sandwich, from December 6 through December 9, Burger King is offering an Original Whopper Sandwich for just 55 cents, when you purchase any Whopper Sandwich, including the new Wisconsin White Cheddar Whopper or the spicy Angry Whopper, available for a limited-time-only. 

Year of the Brand

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.