Burger King

For Subway and Dunkin' Donuts, Simple is Best

For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by U.S. consumers (ranking No. 2 out of 25 industries) according to results from the third annual Global Brand Simplicity Index.

The study, released by global strategic branding firm Siegel+Gale, also found that despite their simplicity, quick-service restaurants stand to gain $2.6 billion more from consumers who said they are willing to pay more for even simpler experiences.

Juliana Asturias Declared Winner of BK's Crown Program

The BK Crown Program is proud to name Juliana Asturias of Bristow, Virginia as the grand prize winner in the BK Crown Program’s Design The Crown contest. Juliana was one of more than 75,000 kids who entered this contest to design their own version of the iconic Burger King crown in hopes of winning the grand prize that is truly fit for a queen. During the first two weeks of October, children ages 12 and under cast their vote for their favorite BK Crown design finalist, and Juliana was crowned the favorite.

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

On the Market

Stock market watchers have been observing a curious trend in 2012: the reintroduction of the restaurant IPO.

“With the sagging economy over the past few years, we saw a lot of restaurant and other hospitality companies put their plans to go public on hold,” says Roger Pondel of PondelWilkinson Inc., a Los Angeles–based investor relations firm. “Since the beginning of the year, everyone’s been thinking the same thing: They want to get their plans going and their IPOs out there as the market starts to move back up.”

Cracking the NFL

The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.

Wendy's tops list of restaurant brands fighting for broadcast exposure in 2011.
Wendy's topped list of restaurant brands fighting for broadcast exposure in 2011.

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.

Child’s Play

It’s a given that most American kids love pizza, burgers, tacos, hot dogs, chicken fingers, and grilled cheese sandwiches.

Many of these are also the types of food that can come under fire from parents and nutritional experts who worry about what kids are eating, particularly considering the growing problem of childhood obesity and other related illnesses.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

Burger King Offers Limited-Time $0.50 Soft Serve

Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup. 

Beginning August 17th, participating Burger King restaurants will be offering this fan favorite dessert for only $0.50 each.  

“Our guests have made it clear how much they are enjoying the new Burger King dessert menu, especially the soft serve,” says Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide.

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