Burger King

Quick service brands enhance nutritional profile of favorite foods like pizza.
April 2014

Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5....

For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed...

June 2011

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like...

Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a...

May 2011

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to...

Burger King Corp. (BKC) has joined forces with Marvel Entertainment to kick off its sponsorship of the comic book-inspired film “Thor,” which hits theaters across the U.S. on May 6. As part of the...

 

National Franchise Sales, a leading franchise business brokerage company, has been retained to sell 18 franchised Burger King restaurants in the Dallas, Texas, area.

The sale will be conducted in connection with a Chapter 11 Bankruptcy proceeding and will...

March 2011

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when...

Burger King Corp. is offering guests the popular combination of flame-broiled beef, bacon, and cheese starting at only $1. The BK Single Stacker, BK Double Stacker, and BK Triple Stacker will be available for the suggested retail prices of $1, $2, and $3 respectively at participating Burger King...

Burger King Corp. (BKC) announced changes to the company's global brand management and operations function, as well as to its North America marketing structure. Effective immediately, BKC has aligned the company's global brand marketing and global operations teams to create a...

March 2011

Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan.

According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan,...

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives...

February 2011

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-...

February 2011

This month last year, First Lady Michelle Obama stood before a crowd of activists, journalists, government leaders, celebrities, and kids gathered in the State Dining Room of the White House to announce a campaign that will ultimately define her—and part of her husband’s—time...

January 2011

Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.

As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing...

Burger King was named title sponsor for HopeFest, an annual event benefiting HavenHouse St. Louis. Burger King's sponsorship, which comes by way of Liberty Restaurant Group, the local franchisee that owns and operates 23 locations, represents the single largest sponsorship commitment in the...

United Capital Business Lending, a subsidiary of BankUnited, announced that it is providing $1.2 million in financing to multiunit Burger King Franchise BMT of KentuckyInc. to acquire three Burger King restaurants in the greater Lexington area. With the new locations, BMT of Kentucky will own...

January 2011

Twenty- or 30-odd years ago, before society as a whole was fully attuned to the hazards—physical and moral—of allowing kids to eat pretty much whatever they wanted, whenever they wanted, product development was a relative snap.

In an effort to continue demonstrating their hunger for community involvement Burger King franchisee Liberty Restaurant Group (LRG) wanted to give its loyal customer's something they could sink their teeth in right before Christmas.

Tender Greens, a Southern California–based quick-serve chain that offers an array of organic and healthy items, recently launched a Meatless Monday campaign in hopes of capitalizing on a growing vegetarian trend among quick-serve consumers.

“We can reach out to our vegetarian...