Burger King

BK Throws a Birthday Bash for the Whopper with LTO Offers

Burger King Worldwide proudly unveiled plans to celebrate the 55th anniversary of the iconic, original Whopper sandwich.

Burger King restaurant guests nationwide can now enjoy three new, limited-time menu items in commemorative retro-style anniversary packaging, with more exciting anniversary-related announcements planned for the coming weeks.

Former Arby's CEO Tries His Hand as BK Franchisee

Burger King Worldwide announced the refranchising of 42 company-owned Burger King restaurants in the metro-Atlanta area to GPS Hospitality, which is operated by Tom Garrett, former president and CEO of Arby’s Restaurant Group, Inc.

“We are excited that Tom Garrett has joined the Burger King family and become our newest franchisee,” says Linda Chadwick, southeast division vice president of Burger King Worldwide. “We believe he will be an ambassador for our brand for many years to come.”

Burger King Wants Guests to Play for Chance to Win Wii U

Burger King restaurants are giving guests the chance to own a Wii U system, the new gaming and entertainment system from Nintendo that launches on November 18. As part of the Burger King Wii U Instant Win Game, BK guests can go online to play a game, which will utilize information found on their guest receipt. No purchase is necessary.

Burger King Gets in the Holiday Spirit with Trio of New Desserts

To celebrate the start of the holiday season, Burger King Worldwide unveiled additions to its popular dessert menu: the Gingerbread Cookie Sundae and Gingerbread Cookie Shake.

Infused with classic holiday flavors, each gingerbread treat is sure to get everyone into the spirit of the season while fulfilling those cookie cravings.

For cinnamon-flavor enthusiasts, BK will also feature the Cinnabon Minibon Rolls, baked fresh daily using the world’s best cinnamon and covered in rich, creamy frosting.  

For Subway and Dunkin' Donuts, Simple is Best

For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by U.S. consumers (ranking No. 2 out of 25 industries) according to results from the third annual Global Brand Simplicity Index.

The study, released by global strategic branding firm Siegel+Gale, also found that despite their simplicity, quick-service restaurants stand to gain $2.6 billion more from consumers who said they are willing to pay more for even simpler experiences.

Juliana Asturias Declared Winner of BK's Crown Program

The BK Crown Program is proud to name Juliana Asturias of Bristow, Virginia as the grand prize winner in the BK Crown Program’s Design The Crown contest. Juliana was one of more than 75,000 kids who entered this contest to design their own version of the iconic Burger King crown in hopes of winning the grand prize that is truly fit for a queen. During the first two weeks of October, children ages 12 and under cast their vote for their favorite BK Crown design finalist, and Juliana was crowned the favorite.

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

On the Market

Stock market watchers have been observing a curious trend in 2012: the reintroduction of the restaurant IPO.

“With the sagging economy over the past few years, we saw a lot of restaurant and other hospitality companies put their plans to go public on hold,” says Roger Pondel of PondelWilkinson Inc., a Los Angeles–based investor relations firm. “Since the beginning of the year, everyone’s been thinking the same thing: They want to get their plans going and their IPOs out there as the market starts to move back up.”

Cracking the NFL

The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.

Wendy's tops list of restaurant brands fighting for broadcast exposure in 2011.
Wendy's topped list of restaurant brands fighting for broadcast exposure in 2011.

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.