Burger King restaurants are giving guests the chance to own a Wii U system, the new gaming and entertainment system from Nintendo that launches on November 18. As part of the Burger King Wii U Instant Win Game, BK guests can go online to play a game, which will utilize information found on their guest receipt. No purchase is necessary.
To celebrate the start of the holiday season, Burger King Worldwide unveiled additions to its popular dessert menu: the Gingerbread Cookie Sundae and Gingerbread Cookie Shake.
Infused with classic holiday flavors, each gingerbread treat is sure to get everyone into the spirit of the season while fulfilling those cookie cravings.
For cinnamon-flavor enthusiasts, BK will also feature the Cinnabon Minibon Rolls, baked fresh daily using the world’s best cinnamon and covered in rich, creamy frosting.
For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by U.S. consumers (ranking No. 2 out of 25 industries) according to results from the third annual Global Brand Simplicity Index.
The study, released by global strategic branding firm Siegel+Gale, also found that despite their simplicity, quick-service restaurants stand to gain $2.6 billion more from consumers who said they are willing to pay more for even simpler experiences.
The BK Crown Program is proud to name Juliana Asturias of Bristow, Virginia as the grand prize winner in the BK Crown Program’s Design The Crown contest. Juliana was one of more than 75,000 kids who entered this contest to design their own version of the iconic Burger King crown in hopes of winning the grand prize that is truly fit for a queen. During the first two weeks of October, children ages 12 and under cast their vote for their favorite BK Crown design finalist, and Juliana was crowned the favorite.
The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.
Stock market watchers have been observing a curious trend in 2012: the reintroduction of the restaurant IPO.
“With the sagging economy over the past few years, we saw a lot of restaurant and other hospitality companies put their plans to go public on hold,” says Roger Pondel of PondelWilkinson Inc., a Los Angeles–based investor relations firm. “Since the beginning of the year, everyone’s been thinking the same thing: They want to get their plans going and their IPOs out there as the market starts to move back up.”
Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.
Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.
This fall, Burger King is ready to celebrate its latest flavorful menu innovations, where chicken takes center stage.
From hearty flavors to lighter fare on the go, Burger King has the made-to-order meal solutions that live up to the brand's signature taste.
From Friday, August 31st through Monday, September 3rd, participating Burger King restaurants will offer small Real Fruit Smoothies for just $1 each. Guests can choose from the Strawberry Banana and Tropical Mango varieties or try the new Raspberry flavor.
It’s a given that most American kids love pizza, burgers, tacos, hot dogs, chicken fingers, and grilled cheese sandwiches.
Many of these are also the types of food that can come under fire from parents and nutritional experts who worry about what kids are eating, particularly considering the growing problem of childhood obesity and other related illnesses.