The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.
Stock market watchers have been observing a curious trend in 2012: the reintroduction of the restaurant IPO.
“With the sagging economy over the past few years, we saw a lot of restaurant and other hospitality companies put their plans to go public on hold,” says Roger Pondel of PondelWilkinson Inc., a Los Angeles–based investor relations firm. “Since the beginning of the year, everyone’s been thinking the same thing: They want to get their plans going and their IPOs out there as the market starts to move back up.”
Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.
Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.
This fall, Burger King is ready to celebrate its latest flavorful menu innovations, where chicken takes center stage.
From hearty flavors to lighter fare on the go, Burger King has the made-to-order meal solutions that live up to the brand's signature taste.
From Friday, August 31st through Monday, September 3rd, participating Burger King restaurants will offer small Real Fruit Smoothies for just $1 each. Guests can choose from the Strawberry Banana and Tropical Mango varieties or try the new Raspberry flavor.
It’s a given that most American kids love pizza, burgers, tacos, hot dogs, chicken fingers, and grilled cheese sandwiches.
Many of these are also the types of food that can come under fire from parents and nutritional experts who worry about what kids are eating, particularly considering the growing problem of childhood obesity and other related illnesses.
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.
McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.
Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup.
Beginning August 17th, participating Burger King restaurants will be offering this fan favorite dessert for only $0.50 each.
“Our guests have made it clear how much they are enjoying the new Burger King dessert menu, especially the soft serve,” says Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide.
With a 1-in-3 chance of winning a prize, Burger King Worldwide is thrilled to unveil the Family Food Game at participating Burger King restaurants nationwide. Inspired by the popular game show “Family Feud,” every game piece can be a winner, where guests can instantly win from an assortment of fantastic and delicious prizes by correctly choosing the most popular answer based on a survey of 100 people.
Having kicked the Burger King (the mascot) to the curb, Burger King (the chain) has enlisted several A-list celebrities, from the very beautiful (Salma Hayek, David Beckham, Sofia Vergara) to the very Steven Tyler, to push a new message in its commercials in the hopes of bringing about a brighter future for the embattled burger chain.